Herbal Essence Detangler Spray

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

-45.1%

Conversion, latest week

7.9%

Market size, estimated

$224Ka year

Peak month

February5.8× the quietest month

Top search term

herbal essence hair mist91K searches a year

Listings sell for $11.38 on average, from $5.67 to $18.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $11.38 that is $6K to $9K a year per listing.

Average price

$11.38under the $15 to $100 sweet spot

Price range

$5.67–$18.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.4%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #1,188 within Conditioners. It carries 2,127 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

80%

Out of stock, average day

13.0%

Average rank

#1,188in Conditioners

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,127per listing

Listings tracked

15

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

59 months