herbal essence detangler spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.38avg listing price — sweet spot $15–$100
Review moat
Okay2,127.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$224K$224K/yr · 249K searches
Price range
Okay$5.67–$18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, herbal essence detangler spray is a $224K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
herbal essence detangler spray market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $68K–$91K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #1,188
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 33%
- Out of stock
- 13.0%
- Avg brand age
- 59 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Herbal Essences77%
- Generic15%
- Garnier4%
- TRESemmé3%
- Botanic Hearth2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 57 weeks — -45.1% search growth over the last 90 days.Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 5.8×
Top herbal essence detangler spray search terms
- herbal essence hair mist91K/yr
- herbal essences hair mist32K/yr
- herbal essence hair perfume23K/yr
- herbal essence detangler spray10K/yr
- herbal essence leave in conditioner10K/yr
- herbal essences hair perfume23K/yr
- herbal essences leave in conditioner7K/yr
- herbal essences detangling spray9K/yr
- garnier detangler spray5K/yr
- herbal essences spray7K/yr
Top herbal essence detangler spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Herbal Essences Rose Fragrance Hair Mist Rose Scent Frizz Control 3.2 fl oz for all Hair Types
Herbal Essences$10.144.2★38 rev
Herbal Essences All-in-1 Nourishing Spray Certified Pure Plants with Aloe and Camellia Flower Oil 6 fl oz
Herbal Essences$8.154.4★305 rev
Herbal~Essence Rose Perfume Fragrance Hair Spray with Rose Hips 3.2 oz 1 Pack
Generic$15.603.0★2 rev
Herbal Essences Coconut Fragrance Hair Mist Coconut Scent Frizz Control 3.2 fl oz for all Hair Types
Herbal Essences$10.024.5★31 rev
Herbal Essences Repairing Leave-in Conditioner Certified Pure Plants with Aloe and Camellia Flower Oil 7.6 fl oz
Herbal Essences$7.774.6★271 rev
Newest
by launch dateHerbal Essences Rose Fragrance Hair Mist Rose Scent Frizz Control 3.2 fl oz for all Hair Types
Herbal Essences$10.1438 rev
Herbal Essences Coconut Fragrance Hair Mist Coconut Scent Frizz Control 3.2 fl oz for all Hair Types
Herbal Essences$10.0231 rev
Herbal Essences Lavender Fragrance Hair Mist Lavender Scent Defined Curls 3.2 fl oz for all Hair Types
Herbal Essences$10.1018 rev
Essence Rose Perfume Fragrance Hair Spray with Rose Hips 3.2 oz (1 Pack)
Generic$11.881 rev
Herbal~Essence Rose Perfume Fragrance Hair Spray with Rose Hips 3.2 oz 1 Pack
Generic$15.602 rev
Trending
90-day click momentumHerbal Essences Lavender Fragrance Hair Mist Lavender Scent Defined Curls 3.2 fl oz for all Hair Types
Herbal Essences$10.104.8★
Essence Rose Perfume Fragrance Hair Spray with Rose Hips 3.2 oz (1 Pack)
Generic$11.885.0★
Herbal Essences Rose Fragrance Hair Mist Rose Scent Frizz Control 3.2 fl oz for all Hair Types
Herbal Essences$10.144.2★
Herbal Essences Coconut Fragrance Hair Mist Coconut Scent Frizz Control 3.2 fl oz for all Hair Types
Herbal Essences$10.024.5★
Herbal~Essence Rose Perfume Fragrance Hair Spray with Rose Hips 3.2 oz 1 Pack
Generic$15.603.0★
What buyers say about herbal essence detangler spray
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“Good deal”
“is incredibly soft”
“It has a good quality pump for even coverage”
“Have been using for years”
“This has quickly become one of my favorite finishing touches after styling my hair”
“Easy to use”
“Cleans really well”
“Perfect size”
“Helps clean and smooth your hair”
What buyers complain about
“Awful Smell”
“But Expensive”
“feel dry”
“It also runs out very quickly”
“It would yank and pull, and sometimes even break, and I brush my hair multiple times a day, so this was extremely unpleasant”
“The size is large”
“Skin allergy after using this product”
“Also makes the hair a little greasy dont spray much”
“Not quite as good as I remember it being in the past”
“Many hair mists or texturizing sprays can leave behind a heavy residue”
Top return reasons
Common questions
- Is herbal essence detangler spray profitable to sell on Amazon United States?
- The niche generates $224K/yr across 15 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -45.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the herbal essence detangler spray niche?
- 5 brands and 34 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in herbal essence detangler spray?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.4%.
- When does demand for herbal essence detangler spray peak?
- Demand peaks in Feb–Mar–Oct–Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the herbal essence detangler spray niche?
- Listings span $5.67–$18.07; the average listing price is $11.38 (sweet spot $15–$100). The average incumbent carries 2,127 reviews — the moat a new listing must climb.