hera cushion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$27.17–$79.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.36avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good736.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 117K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hera cushion is a $42K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
hera cushion market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $51K–$64K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,338
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 0.6%
- Avg brand age
- 58 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- HERA84%
- JUNG SAEM MOOL8%
- AMOREPACIFIC HERA5%
- Generic2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top hera cushion search terms
- hera cushion53K/yr
- hera black cushion foundation23K/yr
- hera foundation21K/yr
- hera black cushion10K/yr
- hera cushion foundation10K/yr
Top hera cushion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![[Hera] Black Cushion 15g+15g(Refill) #21N1 Vanilla](https://m.media-amazon.com/images/I/41RabYZ-YwL.jpg)
[Hera] Black Cushion 15g+15g(Refill) #21N1 Vanilla
HERA$62.574.3★64 rev
[Hera] Black Cushion 15g+15g(Refill) #23 Beige
HERA$65.144.3★64 rev
HERA Korea Black Cushion Vanila 24h Cover Fit Mini 5G 0.17 Ounce (Pack of 1)
HERA$32.374.0★19 rev
[Hera] Black Cushion 15g+15g(Refill) #25N1 Amber
HERA$65.174.3★64 rev
JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Not Included 0.49 Fl Oz) 21W Medium
JUNG SAEM MOOL$27.174.2★3,538 rev
Newest
by launch dateJUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Not Included 0.49 Fl Oz) 21W Medium
JUNG SAEM MOOL$27.173,538 rev
JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Included 0.98 Fl Oz SPF 50) 25 Bronze
JUNG SAEM MOOL$37.173,538 rev
Lightweight Formula for HERA BLACK CUSHION REFILL (Refill Only) #21N1 Vanilla Long-Lasting Semi-Matte Finish SPF 34 PA++ 15g (0.52 oz)
Generic$40.662 rev
HERA Korea Black Cushion Vanila 24h Cover Fit Mini 5G 0.17 Ounce (Pack of 1)
HERA$32.3719 rev
![[Hera] Black Cushion 15g (Refill) ##23 Beige](https://m.media-amazon.com/images/I/41k7CIbNyvL.jpg)
[Hera] Black Cushion 15g (Refill) ##23 Beige
HERA$41.1464 rev
Trending
90-day click momentumJUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Not Included 0.49 Fl Oz) 21W Medium
JUNG SAEM MOOL$27.174.2★
HERA New Silky Stay Foundation #23N1 SPF20 / PA++ (24H Longwear) 30g/ 1.05oz
AMOREPACIFIC HERA$79.973.8★
HERA Korea Black Cushion Vanila 24h Cover Fit Mini 5G 0.17 Ounce (Pack of 1)
HERA$32.374.0★
[Hera] Black Cushion 15g+15g(Refill) #23 Beige
HERA$65.144.3★
[Hera] Black Cushion 15g (Refill) ##23 Beige
HERA$41.144.3★
What buyers say about hera cushion
What buyers praise and complain about, mined from review topics.What buyers love
“still lets your skin show”
“Its great coverage the only thing is I should have bought a shade darker”
“It's lightweight, it's what I was looking for”
“moisturizing for my skin”
“Ease of Use”
“worth the price”
“Very easy to apply”
“Those beautiful glowing textures were created by building up very thin layers”
“Skincare matters more than foundation”
“Color Match”
What buyers complain about
“Does not accentuate pores or wrinkles”
Top return reasons
Common questions
- Is hera cushion profitable to sell on Amazon United States?
- The niche generates $42K/yr across 10 tracked products. 90-day search growth is +17.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the hera cushion niche?
- 4 brands and 10 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hera cushion?
- Top complaints mined from reviews: Wrinkles. The return rate is 6.2% — above our launch gate.
- When does demand for hera cushion peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the hera cushion niche?
- Listings span $27.17–$79.97; the average listing price is $51.36 (sweet spot $15–$100). The average incumbent carries 736 reviews — the moat a new listing must climb.