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Hera Cushion

Fail

The top 5 brands take 100% of clicks, so Hera Cushion is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$42K/yr117K searches / yr
90-day growth
+17.7%search demand this quarter
Competition
85%top-5 click share · 4 brands · 10 sellers

Flapen Score

Hera Cushion against its category

The dotted line is the Beauty & Personal Care average. Past it, Hera Cushion is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hera Cushion market on Amazon at a glance

Shoppers on Amazon United States searched for Hera Cushion 117K times last year and spent an estimated $42K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+17.7%
Conversion, latest week
0.7%
Market size, estimated
$42Ka year
Peak month
November1.9× the quietest month
Top search term
hera cushion53K searches a year

02 · Price

A sale here is worth $51.36.

Listings sell for $51.36 on average, from $27.17 to $79.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.36 that is $0 to $5K a year per listing.

Average price
$51.36inside the $15 to $100 sweet spot
Price range
$27.17–$79.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #1,338 within Face. It carries 736 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#1,338in Face
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
736per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Hera Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 28%
  • Brand 35%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Hera Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Hera Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hera cushion53K/yr
  • hera black cushion foundation23K/yr
  • hera foundation21K/yr
  • hera black cushion10K/yr
  • hera cushion foundation10K/yr

Reviews and returns

What reviews say buyers love and hate about Hera Cushion

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Suitability Combination Skin”
14%of negative reviews mention “Wrinkles”
6.2%of orders come back
“Does not accentuate pores or wrinkles”
A buyer, on “Wrinkles”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hera Cushion questions

Answered from the same tracked data.