Hera Cushion
FailThe top 5 brands take 100% of clicks, so Hera Cushion is a Fail.
- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $42K/yr117K searches / yr
- 90-day growth
- +17.7%search demand this quarter
- Competition
- 85%top-5 click share · 4 brands · 10 sellers
Flapen Score
Hera Cushion against its category
The dotted line is the Beauty & Personal Care average. Past it, Hera Cushion is stronger. Inside it, weaker.
Market
The Hera Cushion market on Amazon at a glance
Shoppers on Amazon United States searched for Hera Cushion 117K times last year and spent an estimated $42K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- +17.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $42Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- hera cushion53K searches a year
02 · Price
A sale here is worth $51.36.
Listings sell for $51.36 on average, from $27.17 to $79.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.36 that is $0 to $5K a year per listing.
- Average price
- $51.36inside the $15 to $100 sweet spot
- Price range
- $27.17–$79.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 6.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #1,338 within Face. It carries 736 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #1,338in Face
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 736per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Hera Cushion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![[Hera] Black Cushion 15g+15g(Refill) #21N1 Vanilla](https://m.media-amazon.com/images/I/41RabYZ-YwL.jpg)
[Hera] Black Cushion 15g+15g(Refill) #21N1 Vanilla
- Price
- $62.57
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 2y ago
![[Hera] Black Cushion 15g+15g(Refill) #23 Beige](https://m.media-amazon.com/images/I/41RabYZ-YwL.jpg)
[Hera] Black Cushion 15g+15g(Refill) #23 Beige
- Price
- $65.14
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 2y ago

HERA Korea Black Cushion Vanila 24h Cover Fit Mini 5G 0.17 Ounce (Pack of 1)
- Price
- $32.37
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 2y ago
![[Hera] Black Cushion 15g+15g(Refill) #25N1 Amber](https://m.media-amazon.com/images/I/41RabYZ-YwL.jpg)
[Hera] Black Cushion 15g+15g(Refill) #25N1 Amber
- Price
- $65.17
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 2y ago

JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Not Included 0.49 Fl Oz) 21W Medium
- Price
- $27.17
- Rating
- 4.2/5
- Reviews
- 3,538
- Age
- 1y ago
Trending
estimated 90-day click momentum
JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Not Included 0.49 Fl Oz) 21W Medium
- Price
- $27.17
- Rating
- 4.2/5
- Reviews
- 3,538
- Age
- 1y ago

HERA New Silky Stay Foundation #23N1 SPF20 / PA++ (24H Longwear) 30g/ 1.05oz
- Price
- $79.97
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 3y ago

HERA Korea Black Cushion Vanila 24h Cover Fit Mini 5G 0.17 Ounce (Pack of 1)
- Price
- $32.37
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 2y ago
![[Hera] Black Cushion 15g+15g(Refill) #23 Beige](https://m.media-amazon.com/images/I/41RabYZ-YwL.jpg)
[Hera] Black Cushion 15g+15g(Refill) #23 Beige
- Price
- $65.14
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 2y ago
![[Hera] Black Cushion 15g (Refill) ##23 Beige](https://m.media-amazon.com/images/I/41k7CIbNyvL.jpg)
[Hera] Black Cushion 15g (Refill) ##23 Beige
- Price
- $41.14
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 2y ago
Newest
by launch date
JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Not Included 0.49 Fl Oz) 21W Medium
- Price
- $27.17
- Rating
- 4.2/5
- Reviews
- 3,538
- Age
- 1y ago

JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Included 0.98 Fl Oz SPF 50) 25 Bronze
- Price
- $37.17
- Rating
- 4.2/5
- Reviews
- 3,538
- Age
- 1y ago

Lightweight Formula for HERA BLACK CUSHION REFILL (Refill Only) #21N1 Vanilla Long-Lasting Semi-Matte Finish SPF 34 PA++ 15g (0.52 oz)
- Price
- $40.66
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 1y ago

HERA Korea Black Cushion Vanila 24h Cover Fit Mini 5G 0.17 Ounce (Pack of 1)
- Price
- $32.37
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 2y ago
![[Hera] Black Cushion 15g (Refill) ##23 Beige](https://m.media-amazon.com/images/I/41k7CIbNyvL.jpg)
[Hera] Black Cushion 15g (Refill) ##23 Beige
- Price
- $41.14
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- HERA84%
- JUNG SAEM MOOL8%
- AMOREPACIFIC HERA5%
- Generic2%
- Open — no brand owns it (0%)
Demand
Hera Cushion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Hera Cushion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hera cushion53K/yr
- hera black cushion foundation23K/yr
- hera foundation21K/yr
- hera black cushion10K/yr
- hera cushion foundation10K/yr
Reviews and returns
What reviews say buyers love and hate about Hera Cushion
We read the reviews and the return reasons for every product selling here.
“Does not accentuate pores or wrinkles”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hera Cushion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









