- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $15K/yr29K searches / yr
- 90-day growth
- -73.5%search demand this quarter
- Competition
- 87%top-5 click share · 9 brands · 41 sellers
Flapen Score
Her+ Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Her+ Stick is stronger. Inside it, weaker.
Market
The Her+ Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Her+ Stick 29K times last year and spent an estimated $15K. The top 5 brands take 87% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -73.5%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $15Ka year
- Top search term
- her+ stick18K searches a year
02 · Price
A sale here is worth $15.53.
Listings sell for $15.53 on average, from $9.25 to $22.01. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $15.53 that is $2K to $4K a year per listing.
- Average price
- $15.53inside the $15 to $100 sweet spot
- Price range
- $9.25–$22.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #159 within Eyes. It carries 4,453 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #159in Eyes
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 4,453per listing
- Listings tracked
- 9
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Her+ Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
- Price
- $19.95
- Rating
- 4.1/5
- Reviews
- 7,511
- Age
- 2y ago

KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
- Price
- $19.71
- Rating
- 4.2/5
- Reviews
- 9,473
- Age
- 1y ago

Her+ Axis Anti Wrinkle Calcium Balm Hydrating Face Moisturizer for Eyes Neck Face
- Price
- $18.45
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 9mo ago

JIAZAWA All-in-One Moisturizing Balm Stick with Calcium & Collagen Anti-Aging Skin Repair for Face Eyes Lips Neck Hydrating Portable Skincare 2-Pack
- Price
- $10.44
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 5mo ago

Dactylopius Multi Balm Stick
- Price
- $11.84
- Rating
- 4.1/5
- Reviews
- 154
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Her+ Axis Anti Wrinkle Calcium Balm Hydrating Face Moisturizer for Eyes Neck Face
- Price
- $18.45
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 9mo ago

PDRN Pink Collagen Volume Multi Balm Stick - Collagen Wrinkle Stick Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care
- Price
- $22.01
- Rating
- 3.6/5
- Reviews
- 46
- Age
- 2mo ago

BOWOKI Calcium Multi Balm Stick 2PCS Collagen Moisturizing Stick Collagen Moisturing Anti-aging Wrinkle Core Stick Sagging Hydrating Firming Skin Suitable for Eyes Neck Face
- Price
- $9.81
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 5mo ago

JIAZAWA All-in-One Moisturizing Balm Stick with Calcium & Collagen Anti-Aging Skin Repair for Face Eyes Lips Neck Hydrating Portable Skincare 2-Pack
- Price
- $10.44
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 5mo ago

dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover
- Price
- $18.31
- Rating
- 4.5/5
- Reviews
- 7,042
- Age
- 4y ago
Newest
by launch date
PDRN Pink Collagen Volume Multi Balm Stick - Collagen Wrinkle Stick Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care
- Price
- $22.01
- Rating
- 3.6/5
- Reviews
- 46
- Age
- 2mo ago

JIAZAWA All-in-One Moisturizing Balm Stick with Calcium & Collagen Anti-Aging Skin Repair for Face Eyes Lips Neck Hydrating Portable Skincare 2-Pack
- Price
- $10.44
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 5mo ago

BOWOKI Calcium Multi Balm Stick 2PCS Collagen Moisturizing Stick Collagen Moisturing Anti-aging Wrinkle Core Stick Sagging Hydrating Firming Skin Suitable for Eyes Neck Face
- Price
- $9.81
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 5mo ago

Dactylopius Multi Balm Stick
- Price
- $11.84
- Rating
- 4.1/5
- Reviews
- 154
- Age
- 9mo ago

Her+ Axis Anti Wrinkle Calcium Balm Hydrating Face Moisturizer for Eyes Neck Face
- Price
- $18.45
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
9
Sellers
41
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
8%
- Dr.Melaxin49%
- KAHI17%
- Her+ Axis8%
- JIAZAWA7%
- Dactylopius6%
- d'alba Piedmont5%
- Open — no brand owns it (3 brands, 8%)
Demand
Her+ Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 47.1× · 7 of 12 months tracked
Search terms
Top Her+ Stick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- her+ stick18K/yr
- her plus balm4K/yr
- her + stick7K/yr
Reviews and returns
What reviews say buyers love and hate about Her+ Stick
We read the reviews and the return reasons for every product selling here.
“No results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Her+ Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









