her+ stick
Skip itSoft demand (-73.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Price range
Good$9.25–$22.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,453.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$15K$15K/yr · 29K searches
Growth
Bad-73.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, her+ stick is a $15K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
her+ stick market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $16K–$19K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 4.3%
- Avg brand age
- 26 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
9
Sellers
41
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
8%
- Dr.Melaxin49%
- KAHI17%
- Her+ Axis8%
- JIAZAWA7%
- Dactylopius6%
- d'alba Piedmont5%
- Open — no brand owns it (3 brands, 8%)
Demand
Weekly Amazon search volume, last 28 weeks — -73.5% search growth over the last 90 days.Top her+ stick search terms
- her+ stick18K/yr
- her plus balm4K/yr
- her + stick7K/yr
Top her+ stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
Dr.Melaxin$19.954.1★7,511 rev
KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
KAHI$19.714.2★9,473 rev
Her+ Axis Anti Wrinkle Calcium Balm Hydrating Face Moisturizer for Eyes Neck Face
Her+ Axis$18.454.2★19 rev
JIAZAWA All-in-One Moisturizing Balm Stick with Calcium & Collagen Anti-Aging Skin Repair for Face Eyes Lips Neck Hydrating Portable Skincare 2-Pack
JIAZAWA$10.444.0★77 rev
Dactylopius Multi Balm Stick
Dactylopius$11.844.1★154 rev
Newest
by launch date
PDRN Pink Collagen Volume Multi Balm Stick - Collagen Wrinkle Stick Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care
Generic$22.0146 rev
JIAZAWA All-in-One Moisturizing Balm Stick with Calcium & Collagen Anti-Aging Skin Repair for Face Eyes Lips Neck Hydrating Portable Skincare 2-Pack
JIAZAWA$10.4477 rev
BOWOKI Calcium Multi Balm Stick 2PCS Collagen Moisturizing Stick Collagen Moisturing Anti-aging Wrinkle Core Stick Sagging Hydrating Firming Skin Suitable for Eyes Neck Face
BOWOKI$9.8120 rev
Dactylopius Multi Balm Stick
Dactylopius$11.84154 rev
Her+ Axis Anti Wrinkle Calcium Balm Hydrating Face Moisturizer for Eyes Neck Face
Her+ Axis$18.4519 rev
Trending
90-day click momentumHer+ Axis Anti Wrinkle Calcium Balm Hydrating Face Moisturizer for Eyes Neck Face
Her+ Axis$18.454.2★
PDRN Pink Collagen Volume Multi Balm Stick - Collagen Wrinkle Stick Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care
Generic$22.013.6★
BOWOKI Calcium Multi Balm Stick 2PCS Collagen Moisturizing Stick Collagen Moisturing Anti-aging Wrinkle Core Stick Sagging Hydrating Firming Skin Suitable for Eyes Neck Face
BOWOKI$9.813.7★
JIAZAWA All-in-One Moisturizing Balm Stick with Calcium & Collagen Anti-Aging Skin Repair for Face Eyes Lips Neck Hydrating Portable Skincare 2-Pack
JIAZAWA$10.444.0★
dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover
d'alba Piedmont$18.314.5★
What buyers say about her+ stick
What buyers praise and complain about, mined from review topics.What buyers love
“Helps moisturize”
“Excellent product”
“Glides on smooth”
“It seems to work well even for sensitive skin”
“Good product for dry areas”
“easy to put on”
“Ease of application”
“Great Deal”
“Pretty and Glowy”
“Erase wrinkles”
What buyers complain about
“No results”
“It's very oily”
“Price point too high”
“Itchy rash”
“doesnt help with wrinkles”
“Very Strong Scent”
“Burned my skin”
“Not as described”
“Did not reduce fine lines”
“doesnt hydrate”
Top return reasons
Common questions
- Is her+ stick profitable to sell on Amazon United States?
- The niche generates $15K/yr across 9 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -73.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the her+ stick niche?
- 9 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in her+ stick?
- Top complaints mined from reviews: Functionality-Overall, Oily/Greasy, Value For Money. The return rate is 0.7%.
- What does it cost to enter the her+ stick niche?
- Listings span $9.25–$22.01; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 4,453 reviews — the moat a new listing must climb.