Her Loss Cologne

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

-44.0%

Conversion, latest week

3.5%

Market size, estimated

$186Ka year

Peak month

February6.7× the quietest month

Top search term

her loss cologne for men61K searches a year

Listings sell for $34.95 on average, from $19.93 to $50.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $34.95 that is $17K to $26K a year per listing.

Average price

$34.95inside the $15 to $100 sweet spot

Price range

$19.93–$50.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

500–750

Revenue per listing a year

$17K–$26K

Returns

0.9%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #696 within Men's. It carries 2,866 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

67%

Out of stock, average day

33.3%

Average rank

#696in Men's

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

2,866per listing

Listings tracked

3

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months