Her+

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

+15.3%

Conversion, latest week

2.9%

Market size, estimated

$49Ka year

Top search term

her+69K searches a year

Listings sell for $17.74 on average, from $8.38 to $29.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $17.74 that is $2K to $4K a year per listing.

Average price

$17.74inside the $15 to $100 sweet spot

Price range

$8.38–$29.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #715 within Eyes. It carries 1,952 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

85%

Out of stock, average day

18.7%

Average rank

#715in Eyes

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,952per listing

Listings tracked

13

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

23 months