Henna Powder

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months

291K

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

5.9%

Market size, estimated

$207Ka year

Peak month

June1.4× the quietest month

Top search term

henna powder108K searches a year

Listings sell for $12.00 on average, from $6.12 to $28.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.00 that is $3K to $6K a year per listing.

Average price

$12.00under the $15 to $100 sweet spot

Price range

$6.12–$28.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #54 within Hair Coloring Products. It carries 2,384 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#54in Hair Coloring Products

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

2,384per listing

Listings tracked

35

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

74 months