henna pen
Worth a lookShows low returns (1.0%), but a small market ($40K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,615.74avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.17–$19.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$40K$40K/yr · 111K searches
According to Flapen's Amazon United States niche tracking, henna pen is a $40K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
henna pen market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #247
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 9.4%
- Avg brand age
- 37 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
38
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
48%
Top 20: 91%
Open market
32%
- BODYMARK26%
- Zenia13%
- Winsor & Newton10%
- Moricher7%
- Plantovika6%
- K KERNOWO5%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +38.0% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.0×
Top henna pen search terms
- henna pen54K/yr
- henna pens for skin17K/yr
- henna pens16K/yr
- henna markers9K/yr
- henna tattoo pen7K/yr
- henna markers for skin5K/yr
- henna pens for tattoos on skin3K/yr
Top henna pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC BodyMark Temporary Tattoo Marker Henna Vibes Assorted Colors 3-Count - Amazon Vine
BODYMARK$13.664.2★5,372 rev
Winsor & Newton ProMarker Henna
Winsor & Newton$10.864.4★4,648 rev
Plantovika Henna Cone Made from 100% Natural Leaves | Fresh Ready-to-Use Pre-Filled Paste Henna Tube | Dark Reddish Brown | No Additives | Long Lasting Color | Pack of 6
Plantovika$12.784.4★533 rev
Zenia 100% Natural Temporary Tattoo Paste Cone | 1 Cone 25 grams | Indian Body Art Painting Drawing Tattoos Freckles (Reddish-Brown Color)
Zenia$6.214.1★2,434 rev
Moricher Henna tattoo kit Temporary Tattoo Kits 5 cones 96 Stencils Gifts for DIY Art Party
Moricher$9.274.2★1,513 rev
Newest
by launch date
10 Colors Metallic Body Paint Markers Temporary Tattoo Markers with 4 Stencil Sheets Waterproof Quick Dry Washable Skin Safe Face Paint Pens for Halloween Easter Christmas & Festivals
Pintada$16.3424 rev
191 Pcs Temporary Tattoo Stencils Kit with 6 Tattoo Cones (2 Black 2 Brown 2 Dark Red) White Tattoo Outline Pen Cotton Swabs & Towel | Perfect for Adults Teens Beginners Family Fun & Parties
XWGLFT$17.19122 rev
K KERNOWO Temporary Tattoo Markers for Skin - Henna Body Tattoo Kit Dual-End Visible Capacity Tattoo Pen for Girls & Adults Body Painting Kit Teen Girl Gifts Trendy Stuff Cool Birthday Gift for Teen
K KERNOWO$12.25214 rev
Tattoo Pen Kit for Skin 10 Temporary Tattoo Markers with Dual Tips & 20 Stencils Body-Safe Ink for Face Hands & Arms Fun Body Art Pens for Kids Teens Parties Festivals & Costume Design
Ink Scribd$14.78254 rev
Suu66 Temporary Tattoo Markers Kit Dual-End 16 Colors with 80 Stencils for Body Art | Skin-Safe Washable Cosmetic-Grade | for Kids & Adults
Suu66$10.79225 rev
Trending
90-day click momentum10 Colors Metallic Body Paint Markers Temporary Tattoo Markers with 4 Stencil Sheets Waterproof Quick Dry Washable Skin Safe Face Paint Pens for Halloween Easter Christmas & Festivals
Pintada$16.344.7★
191 Pcs Temporary Tattoo Stencils Kit with 6 Tattoo Cones (2 Black 2 Brown 2 Dark Red) White Tattoo Outline Pen Cotton Swabs & Towel | Perfect for Adults Teens Beginners Family Fun & Parties
XWGLFT$17.194.4★
Triple Pack of Vegan-Approved Hypoallergenic Liquid Eyeliner Pens Tattoo Effect Quick Dry Waterproof Smudgeproof Long-lasting & Felt Tip Eyeliner pen: Precision Beauty for Women (Dark Brown)
MARIA AYORA$9.654.3★
Plantovika Henna Cone Made from 100% Natural Leaves | Fresh Ready-to-Use Pre-Filled Paste Henna Tube | Dark Reddish Brown | No Additives | Long Lasting Color | Pack of 6
Plantovika$12.784.4★
Winsor & Newton ProMarker Henna
Winsor & Newton$10.864.4★
What buyers say about henna pen
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid colors”
“a quality product that delivered exactly what they claimed”
“Easy to use”
“They are durable”
“Great value”
“As advertised”
“Didn't stain”
“And it's also very easy to clean”
“lots of fun”
“Simple Application”
What buyers complain about
“Color doesnt match”
“broke me out”
“Stain”
“Dried out”
“Did not work properly”
“Allergic reaction”
“Smelled really bad”
“Good henna; not the best quality control”
“Tough to remove”
“not what I expected, especially considering the price”
Top return reasons
Common questions
- Is henna pen profitable to sell on Amazon United States?
- The niche generates $40K/yr across 27 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +38.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the henna pen niche?
- 22 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in henna pen?
- Top complaints mined from reviews: Color, Durability, Stain Resistance. The return rate is 1.0%.
- When does demand for henna pen peak?
- Demand peaks in Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the henna pen niche?
- Listings span $6.17–$19.35; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 2,616 reviews — the moat a new listing must climb.