Henna Pen

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

+38.0%

Conversion, latest week

3.2%

Market size, estimated

$40Ka year

Peak month

June2.0× the quietest month

Top search term

henna pen54K searches a year

Listings sell for $11.12 on average, from $6.17 to $19.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.12 that is $0 to $1K a year per listing.

Average price

$11.12under the $15 to $100 sweet spot

Price range

$6.17–$19.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.0%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #247 within Hair Coloring Products. It carries 2,616 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

9.4%

Average rank

#247in Hair Coloring Products

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

2,616per listing

Listings tracked

27

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months