Henna Hair Color

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $546K a year.

Searches, last 12 months

874K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

4.5%

Market size, estimated

$546Ka year

Peak month

October1.1× the quietest month

Top search term

henna hair dye189K searches a year

Listings sell for $13.76 on average, from $6.17 to $56.87. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $13.76 that is $7K to $10K a year per listing.

Average price

$13.76under the $15 to $100 sweet spot

Price range

$6.17–$56.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

1.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #60 within Hair Coloring Products. It carries 4,087 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

96%

Out of stock, average day

3.4%

Average rank

#60in Hair Coloring Products

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

4,087per listing

Listings tracked

80

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months