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Henna Freckles

Fail

The top 5 products take 80% of clicks, so Henna Freckles is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$86K/yr276K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
80%top-5 click share · 9 brands · 18 sellers

Flapen Score

Henna Freckles against its category

The dotted line is the Beauty & Personal Care average. Past it, Henna Freckles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Henna Freckles market on Amazon at a glance

Shoppers on Amazon United States searched for Henna Freckles 276K times last year and spent an estimated $86K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
2.3%
Market size, estimated
$86Ka year
Peak month
June5.6× the quietest month
Top search term
henna freckles98K searches a year

02 · Price

A sale here is worth $13.42.

Listings sell for $13.42 on average, from $6.17 to $30.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $13.42 that is $10K to $13K a year per listing.

Average price
$13.42under the $15 to $100 sweet spot
Price range
$6.17–$30.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #568 within Hair Coloring Products. It carries 2,444 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#568in Hair Coloring Products
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,444per listing
Listings tracked
11

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Henna Freckles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

7%

  • Brand 162%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Henna Freckles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

Search terms

Top Henna Freckles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • henna freckles98K/yr
  • pink henna66K/yr
  • henna freckles kit31K/yr
  • pink henna for skin16K/yr
  • henna for freckles16K/yr
  • henna pink11K/yr
  • freckle henna12K/yr
  • pink henna cones5K/yr
  • face henna5K/yr
  • henna for face4K/yr

Reviews and returns

What reviews say buyers love and hate about Henna Freckles

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
20%of negative reviews mention “Color”
0.9%of orders come back
“I didn't like the color”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Henna Freckles questions

Answered from the same tracked data.