Henna

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

+57.0%

Conversion, latest week

4.7%

Market size, estimated

$1.8Ma year

Peak month

June4.0× the quietest month

Top search term

henna2.5M searches a year

Listings sell for $10.39 on average, from $6.17 to $15.40. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $10.39 that is $104K to $130K a year per listing.

Average price

$10.39under the $15 to $100 sweet spot

Price range

$6.17–$15.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

$104K–$130K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #22 within Hair Coloring Products. It carries 2,054 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#22in Hair Coloring Products

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

2,054per listing

Listings tracked

17

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months