Is henna profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +57.0%. Flapen's verdict: Launch it (59/100).

How competitive is the henna niche?

10 brands and 18 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in henna?

Top complaints mined from reviews: Color, Stain Resistance, Smell. The return rate is 0.9%.

When does demand for henna peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.0× the quietest.

What does it cost to enter the henna niche?

Listings span $6.17–$15.40; the average listing price is $10.39 (sweet spot $15–$100). The average incumbent carries 2,054 reviews — the moat a new listing must climb.

henna

Launch it

A $1.8M/yr market growing +57.0% this quarter with returns at 0.9% — clears our launch bar.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Great$1.8M

$1.8M/yr · 3.8M searches

Growth

Good+57.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,054.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.39

avg listing price — sweet spot $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Price range

Bad$6.17–$15.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, henna is a $1.8M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 59/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

henna market data

Units sold / yr: 150K–200K; avg 10,000–12,500/product
Revenue / yr: $1.6M–$2.1M; units × avg price
Conversion rate: 4.7%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 3.9%
Avg brand age: 55 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Zenia40%
Plantovika15%
Neeta13%
AL HASNAYN ENTERPRISES12%
Moricher8%
Organic Leaves7%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +57.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×

Open Trend

Top henna search terms

henna2.5M/yr +57.5%3.8% conv.
henna cones616K/yr +74.5%5.0% conv.
hena112K/yr +53.2%2.1% conv.
henna for skin64K/yr +46.6%3.5% conv.
henna cones for skin59K/yr +67.7%3.5% conv.
brown henna57K/yr +53.0%3.4% conv.
henna cone52K/yr +11.8%4.7% conv.
henna brown42K/yr +40.8%3.5% conv.
zenia henna49K/yr +35.9%7.0% conv.
henna tattoo cones31K/yr +170.5%2.9% conv.

All search terms

Top henna products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zenia (Pack of 3) 100% Natural Henna Hair Color Paste Hair Dye Cones Dark Reddish-Brown Color 25g Each Cone

Zenia$9.174.4★9,063 rev

Plantovika$12.784.4★533 rev

Neeta Ready-to-Use Henna Paste for Hair Herbal Henna-Based Formula Reddish Brown Pack of 4 Cones

Neeta$6.174.4★2,194 rev

ALMAS Henna Cones / tubes 100% natural ready to use paste hair color hair dye-reddish brown color for women 3 PACK 30g Each

AL HASNAYN ENTERPRISES$9.904.4★2,263 rev

Zenia 6 Pack 100% Natural Ready to Use Henna Paste Hair Color Hair Dye Cones Reddish Brown Color

Zenia$12.684.4★9,063 rev

Newest

by launch date

Organic Leaves - Henna Cones 3 30 g Pack | Made from 100% Natural Henna Leaves | Ready-to-Use Pre-Filled Cones | 5-Stage Filtered for Rich Long-Lasting Color | Chemical-Free & Premium Quality

Organic Leaves$9.74161 rev

10mo ago

Plant Based Henna Paste Cones | Dark Reddish Brown Color With Tea Tree Oil | Hair Dye | Pack of 4 Each 25g

Kumari Kulture$15.0879 rev

10mo ago

TAYZZ 100% Natural Henna Paste Hair Dye Cones Reddish Brown Color - Great for Spot Hair Coloring Long-lasting and Cruelty-Free (Reddish Brown 3 Pack)

TAYZZ$7.07240 rev

11mo ago

Henna Cones by MERCY LONDON 6 Ready to Use Mehndi Cones Made from 100% Natural Henna Leaves Ammonia Free Pre Mixed Indian Mehandi Long Lasting Natural Looking Hair Colour

MERCY LONDON$10.0465 rev

1y ago

Moricher Temporary Tattoo Kits 3 Henna tattoo cones 101 Stencils Semi Permanent Tattoo Markers Jagua Gel for Women Men Kids DIY Art Painting Party Gifts

Moricher$8.561,513 rev

1y ago

What buyers say about henna

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Best color”

Quality-Overall15%

“the product is really satisfactory”

Ease Of Use12%

“Easy to use”

Value For Money7%

“Incredible value”

Durability5%

“lasts long and easy to use”

Stain Resistance5%

“Didn't stain”

Smell5%

“great smell”

Ease Of Application4%

“Easy to Apply”

Advertised Vs Actual Product4%

“arrived as described”

Design-Overall2%

“Designs come out beautiful”

What buyers complain about

Color24%

“Bad color”

Stain Resistance7%

“almost black stain”

Smell6%

“the scent is very strong”

Functionality-Overall5%

“Did not work properly”

Durability5%

“broke me out”

Allergies5%

“Allergic reaction”

Moist/Dry5%

“A bit dry”

Quality-Overall3%

“Good henna; not the best quality control”

Thickness2%

“Too thick”

Ease Of Use2%

“But Is a little hard to control”

Top return reasons

Color29%

Advertised Vs Actual Product11%

Functionality-Overall10%

Leak-Proof8%

Moist/Dry5%

Stain Resistance4%

Quality-Overall4%

Size-Overall3%

Smell3%

Defective Material/Parts3%

Common questions

Is henna profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +57.0%. Flapen's verdict: Launch it (59/100).
How competitive is the henna niche?: 10 brands and 18 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in henna?: Top complaints mined from reviews: Color, Stain Resistance, Smell. The return rate is 0.9%.
When does demand for henna peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.0× the quietest.
What does it cost to enter the henna niche?: Listings span $6.17–$15.40; the average listing price is $10.39 (sweet spot $15–$100). The average incumbent carries 2,054 reviews — the moat a new listing must climb.