hemp soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.47–$27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.7%90-day search growth — must beat 0% to launch
Market size
Okay$163K$163K/yr · 158K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad9,496.31avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hemp soap is a $163K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
hemp soap market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $128K–$161K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #505
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 63%
- Out of stock
- 0.9%
- Avg brand age
- 58 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Hempz81%
- Kwailnara10%
- The Bath Factory3%
- Dr Teal's3%
- Natural Therapy2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — +24.7% search growth over the last 90 days.Top hemp soap search terms
- hempz body wash105K/yr
- banana body wash19K/yr
- hemp body wash15K/yr
- hemp body wash for women9K/yr
- hempz body wash for women5K/yr
- banana soap5K/yr
Top hemp soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hempz Body Wash - Original Floral & Banana - Hydrating for Sensitive Skin Scented Exfoliating with Shea Butter Pure Hemp Seed Oil and Algae for Sensitive Skin - 17 fl oz
Hempz$15.714.7★2,250 rev
Hempz Body Wash - Sweet Pineapple & Honey Melon - Hydrating for Sensitive Skin Scented Exfoliating with Shea Butter Pure Hemp Seed Oil and Algae for Sensitive Skin - 17 fl oz
Hempz$14.244.7★2,250 rev
Hempz NEW Mini Body Wash Sweet Pineapple & Honey Melon Travel Size Shower Gel 2.25 oz.
Hempz$6.474.6★307 rev
Kwailnara Banana Milk Body Wash (19.75 Fl Oz) Korean Body Cleanser for Soft & Hydrated Skin | Milk Protein Royal Jelly & Elasticity-Boosting Banana Extract | Paraben-Free with Gentle Bubbles
Kwailnara$15.244.5★1,443 rev
Hempz Body Wash Age Defying - Vanilla & Musk - Hydrating for Sensitive Skin Scented Exfoliating with Shea Butter Pure Hemp Seed Oil and Algae for Sensitive Skin - 17 fl oz
Hempz$27.904.4★347 rev
Newest
by launch date
Hempz Magnesium Body Lotion for Sleep & Relaxation Hydrating Lotion with Arnica Electrolytes & Shea Butter Calming Nighttime Moisturizer for Muscle Relief & Soft Skin Serene Waters Scent 17 oz
Hempz$19.76550 rev
The Bath Factory Liberty Shower Gel for Women Moisturizing Body Wash with Glycerin & Sodium PCA Good Smelling Daily Shower Gel Fresh Ladies Body Wash
The Bath Factory$9.19103 rev
Hempz NEW Mini Body Wash Sweet Pineapple & Honey Melon Travel Size Shower Gel 2.25 oz.
Hempz$6.47307 rev
Hempz NEW Mini Body Wash Triple Moisture Fresh Citrus Travel Size Shower Gel 2.25 oz.
Hempz$6.84307 rev
Hempz Sweet Pineapple & Honey Melon Herbal Hydrating Multi-Purpose Body Oil for Body - Moisturizing Bath Shower or Shaving Oil for Dry or Sensitive Skin for Women & Men 6.76 Oz
Hempz$12.261,527 rev
Trending
90-day click momentum
Hempz Body Wash - Fragrance Free - Hydrating for Sensitive Skin Scented Exfoliating with Shea Butter Pure Hemp Seed Oil and Algae for Sensitive Skin - 17 fl oz
Hempz$24.214.7★
The Bath Factory Liberty Shower Gel for Women Moisturizing Body Wash with Glycerin & Sodium PCA Good Smelling Daily Shower Gel Fresh Ladies Body Wash
The Bath Factory$9.194.2★
Hempz Magnesium Body Lotion for Sleep & Relaxation Hydrating Lotion with Arnica Electrolytes & Shea Butter Calming Nighttime Moisturizer for Muscle Relief & Soft Skin Serene Waters Scent 17 oz
Hempz$19.764.7★
Hempz NEW Mini Body Wash Sweet Pineapple & Honey Melon Travel Size Shower Gel 2.25 oz.
Hempz$6.474.6★
Hempz Body Wash - Original Floral & Banana - Hydrating for Sensitive Skin Scented Exfoliating with Shea Butter Pure Hemp Seed Oil and Algae for Sensitive Skin - 17 fl oz
Hempz$15.714.7★
What buyers say about hemp soap
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Leaves skin soft”
“Very Moisturizing”
“Great Quality Lotion”
“doesnt leave my skin feeling dry or tight”
“Great price too”
“Smooth and lather”
“Absorbs well”
“As Advertised”
“keeps my skin protected all day”
What buyers complain about
“Awful scent”
“To expensive”
“I usually end up getting a rash”
“I don't notice any hydration either”
“Broken pump”
“not long lasting”
“the lotion leaves your skin rather sticky”
“Doesn't work”
“The consistency seems thicker than some oils”
“I would say for my particularly dry skin it does not last 48 hours”
Top return reasons
Common questions
- Is hemp soap profitable to sell on Amazon United States?
- The niche generates $163K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the hemp soap niche?
- 5 brands and 69 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hemp soap?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.5%.
- What does it cost to enter the hemp soap niche?
- Listings span $6.47–$27.90; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 9,496 reviews — the moat a new listing must climb.