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Hemp Shampoo

Fail

The top 5 brands take 100% of clicks, so Hemp Shampoo is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$214K/yr127K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
79%top-5 click share · 1 brands · 11 sellers

Flapen Score

Hemp Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Hemp Shampoo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hemp Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Hemp Shampoo 127K times last year and spent an estimated $214K. One brand takes every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
6.8%
Market size, estimated
$214Ka year
Peak month
November1.3× the quietest month
Top search term
hempz shampoo and conditioner set42K searches a year

02 · Price

A sale here is worth $24.78.

Listings sell for $24.78 on average, from $12.11 to $45.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $24.78 that is $12K to $19K a year per listing.

Average price
$24.78inside the $15 to $100 sweet spot
Price range
$12.11–$45.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$12K–$19K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #304 within Shampoo & Conditioner Sets. It carries 1,101 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#304in Shampoo & Conditioner Sets
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,101per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Hemp Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

$0$21K$43K$64K$85K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • Hempz100%
  • Open — no brand owns it (0%)

Demand

Hemp Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hemp Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hempz shampoo and conditioner set42K/yr
  • hempz shampoo31K/yr
  • hemp shampoo21K/yr
  • hemp shampoo and conditioner set16K/yr
  • cbd shampoo7K/yr
  • hemp shampoo and conditioner5K/yr
  • hempz shampoo and conditioner5K/yr

Reviews and returns

What reviews say buyers love and hate about Hemp Shampoo

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
12%of negative reviews mention “Smell”
0.8%of orders come back
“conditioner just wish you had smelled better like I said it smell like bananas”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Hemp Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data