hemp shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$24.78avg listing price — sweet spot $15–$100
Price range
Great$12.11–$45.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,101.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay$214K$214K/yr · 127K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hemp shampoo is a $214K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hemp shampoo market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $149K–$198K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #304
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Hempz100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 49 weeks — -9.3% search growth over the last 90 days.Top hemp shampoo search terms
- hempz shampoo and conditioner set42K/yr
- hempz shampoo31K/yr
- hemp shampoo21K/yr
- hemp shampoo and conditioner set16K/yr
- cbd shampoo7K/yr
- hemp shampoo and conditioner5K/yr
- hempz shampoo and conditioner5K/yr
Top hemp shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HEMPZ Hair Shampoo & Conditioner Set - Sweet Pineapple & Honey Melon Scent for Thin/Fine Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing with Biotin Duo Set - 33.8 fl oz
Hempz$36.884.5★1,554 rev
HEMPZ Hair Shampoo & Conditioner Set - Grapefruit & Peach Scent for Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing with Biotin Duo Set 33.8 fl oz
Hempz$45.594.5★1,554 rev
Hempz Triple Moisture Herbal Hair Shampoo - Moisturizing Gentle Shampoo to Nourish and Hydrate Hair - 17 Fl OZ
Hempz$12.114.4★1,353 rev
HEMPZ Shampoo & Conditioner Set - Original Floral & Banana Scent for Dry Damaged Color Treated Hair - Hydrating Softening Moisturizing Vegan Biotin for All Hair Types Duo Set - 33.8 fl oz
Hempz$45.514.5★1,554 rev
Hempz Biotin Shampoo - Sweet Pineapple & Honey Melon - For Thin/Fine Hair Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 17 Fl OZ
Hempz$14.434.4★1,353 rev
Newest
by launch dateHEMPZ Hair Shampoo & Conditioner Set - Grapefruit & Peach Scent for Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing with Biotin Duo Set 33.8 fl oz
Hempz$45.591,554 rev
HEMPZ Shampoo & Conditioner Set - Original Floral & Banana Scent for Dry Damaged Color Treated Hair - Hydrating Softening Moisturizing Vegan Biotin for All Hair Types Duo Set - 33.8 fl oz
Hempz$45.511,554 rev
Hempz Biotin Hair Shampoo - Sweet Pineapple & Honey Melon - For Thin/Fine Hair Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 33.8 Fl OZ
Hempz$20.95542 rev
Hempz Biotin Hair Shampoo - Original Light Floral & Banana - For All Hair Types Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 17 Fl OZ
Hempz$15.621,353 rev
Hempz Biotin Conditioner - Sweet Pineapple & Honey Melon - For Thin/Fine Hair Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 17 FL OZ
Hempz$15.66884 rev
Trending
90-day click momentum
Hempz Biotin Hair Shampoo - Triple Moisture Fresh Citrus - Peach & Grapefruit - For Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing 33.8 Fl OZ
Hempz$25.934.7★
Hempz Biotin Hair Shampoo - Original Light Floral & Banana - For All Hair Types Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 33.8 Fl OZ
Hempz$24.374.7★
HEMPZ Shampoo & Conditioner Set - Original Floral & Banana Scent for Dry Damaged Color Treated Hair - Hydrating Softening Moisturizing Vegan Biotin for All Hair Types Duo Set - 33.8 fl oz
Hempz$45.514.5★
Hempz Biotin Hair Shampoo - Original Light Floral & Banana - For All Hair Types Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 17 Fl OZ
Hempz$15.624.4★
HEMPZ Hair Shampoo & Conditioner Set - Sweet Pineapple & Honey Melon Scent for Thin/Fine Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing with Biotin Duo Set - 33.8 fl oz
Hempz$36.884.5★
What buyers say about hemp shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Smells amazing and fresh”
“make hair so soft”
“Worth the price”
“Great Quality Shampoo”
“Not too dry or to oily and it shines”
“Its easy to lather in my hair”
“Fullness to hair”
“doesn't leave any residue like a lot of other shampoos”
“The bottle is a very nice size”
“It rinses out clean”
What buyers complain about
“conditioner just wish you had smelled better like I said it smell like bananas”
“It's not drying my hair”
“I could not get pump work”
“the clean BUT hate the dispensing pump”
“its an effort”
“Conditioner leaves an oily residue”
“Heavy feeling”
“It's very heavy in my hair”
“they shipped a product that was already opened”
“Not sure of quality on my hair”
Top return reasons
Common questions
- Is hemp shampoo profitable to sell on Amazon United States?
- The niche generates $214K/yr across 11 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the hemp shampoo niche?
- 1 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hemp shampoo?
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.8%.
- What does it cost to enter the hemp shampoo niche?
- Listings span $12.11–$45.59; the average listing price is $24.78 (sweet spot $15–$100). The average incumbent carries 1,101 reviews — the moat a new listing must climb.