Is hemp seed oil profitable to sell on Amazon United States?

The niche generates $305K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the hemp seed oil niche?

16 brands and 43 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in hemp seed oil?

Top complaints mined from reviews: Leak-Proof, Oily/Greasy, Value For Money. The return rate is 0.2%.

When does demand for hemp seed oil peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the hemp seed oil niche?

Listings span $7.11–$60.02; the average listing price is $20.70 (sweet spot $15–$100). The average incumbent carries 1,517 reviews — the moat a new listing must climb.

hemp seed oil

Worth a look

Shows low returns (0.2%), but soft demand (-14.6% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$20.70

avg listing price — sweet spot $15–$100

Price range

Great$7.11–$60.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$305K

$305K/yr · 167K searches

Review moat

Okay1,516.78

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hemp seed oil is a $305K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

hemp seed oil market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $259K–$311K; units × avg price
Conversion rate: 8.8%
Avg BSR: #332
Page quality: 0%
Prime: 91%
Sponsored: 65%
Out of stock: 6.1%
Avg brand age: 76 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

16%

Manitoba Harvest37%
velona22%
Cliganic10%
Soapeauty5%
Nutiva5%
SVA ORGANICS5%
Open — no brand owns it (10 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top hemp seed oil search terms

hemp seed oil99K/yr -10.2%7.2% conv.
hemp seed oil organic18K/yr -14.1%7.4% conv.
hemp oil for skin11K/yr +4.9%4.6% conv.
organic hemp seed oil12K/yr -19.8%6.4% conv.
hemp seed oil for skin9K/yr -19.0%6.8% conv.
hempseed oil7K/yr +0.4%7.0% conv.
hemp seeds oil4K/yr -41.4%4.4% conv.
hemp seed oil for hair3K/yr -13.4%5.9% conv.
pure organic hemp oil2K/yr +11.5%0.0% conv.
aceite de hemp organico2K/yr -88.6%1.8% conv.

All search terms

Top hemp seed oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

velona Hemp Seed Oil USDA Certified Organic - 8 Fl Oz | 100% Pure and Natural Carrier Oil | Unrefined Cold Pressed | Hair Body Face & Skin Care

velona$10.014.5★205 rev

Manitoba Harvest Organic Hemp Oil Cold Pressed 12g of Omegas 3&6 Per Serving Non-GMO 8.45 Fl Oz

Manitoba Harvest$10.054.6★1,616 rev

Just Hemp Foods All Natural Hemp Seed Oil Cold Pressed Cold Filtered 12g of Omega 3 & 6 Per Serving 16.9 Fl Oz

Manitoba Harvest$12.074.7★2,661 rev

Cliganic Organic Hemp Seed Oil For Skin Face & Hair - 100% Pure Cold Pressed Natural Unrefined

Cliganic$15.614.4★74 rev

Manitoba Harvest Hemp Seed Oil Cold Pressed Premium Quality 12g of Omegas 3 & 6 Per Serving Hydrate & Nourish Skin Non-GMO Vegan Gluten Free Great for cooking salad dressings 12 Fl Oz

Manitoba Harvest$8.404.6★2,553 rev

Newest

by launch date

Cliganic Organic Hemp Seed Oil For Skin Face & Hair - 100% Pure Cold Pressed Natural Unrefined

Cliganic$15.6174 rev

7mo ago

Nutrigent USDA Organic Hemp Seed Oil 1000 mg Cold Pressed & 100% Pure Plant-Based Omega 3-6-9 for Heart Joint Relaxation & Emotional Wellness 60 Capsules

Nutrigent$23.7738 rev

1y ago

Carlyle Hemp Seed Oil 925 000 mcg | High Potency | Contains Omega 3 6 9 | Cold Pressed | Vegetarian Non-GMO & Gluten Free Supplement

Carlyle$7.61572 rev

5y ago

(2 Packs) Hemp Seed Oil Capsules with Flaxseed Oil - Rich in Omega 3 6 9 - Cold-Pressed Vegan Omega Supplement for Radiant Skin Joint Comfort Heart & Brain Health - Non-GMO 180 Softgels

GPGP GreenPeople$26.74362 rev

5y ago

Soapeauty Hemp Seed Oil Unrefined Cold Pressed | Massage & Body Oil | for Skin Face Hair and Soap Making | Carrier for Essential Oils | Rich in Omega Fatty Acids 32 Fl Oz

Soapeauty$27.84518 rev

6y ago

What buyers say about hemp seed oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great Company and Products”

Smell7%

“Personally, I love it because it smells authentic and pure”

Value For Money6%

“reasonably priced”

Taste-Overall5%

“nutty taste of seeds”

Oily/Greasy5%

“absorbs well without feeling greasy”

Soft Feel4%

“Makes my hair so soft”

Suitability Combination Skin4%

“calming on my skin”

Vegan/Organic4%

“Easily the best hemp I would buy”

Moist/Dry4%

“Very hydrating”

Size-Overall3%

“Awesome size”

What buyers complain about

Leak-Proof12%

“Leaks”

Oily/Greasy8%

“goes on oily”

Value For Money6%

“not doubling in price”

Allergies5%

“Allergic reaction”

Taste-Overall5%

“no taste uses real ingredients”

Pain Relief-Overall5%

“No help with pain”

Smell4%

“I'm not a huge fan of the smell”

Quality-Overall3%

“GREAY PRODUCT”

Burnt/Roasted/Overbaked3%

“Went rancid immediately”

Thickness2%

“The oil is on the thicker side”

Top return reasons

Smell37%

Oily/Greasy10%

Size-Overall10%

Advertised Vs Actual Product8%

Leak-Proof7%

Value For Money4%

Adhesion/Stickiness2%

Product Condition2%

Ingredients-Overall2%

Strength2%

Common questions

Is hemp seed oil profitable to sell on Amazon United States?: The niche generates $305K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the hemp seed oil niche?: 16 brands and 43 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in hemp seed oil?: Top complaints mined from reviews: Leak-Proof, Oily/Greasy, Value For Money. The return rate is 0.2%.
When does demand for hemp seed oil peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the hemp seed oil niche?: Listings span $7.11–$60.02; the average listing price is $20.70 (sweet spot $15–$100). The average incumbent carries 1,517 reviews — the moat a new listing must climb.