hemp lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great457.79avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.66avg listing price — sweet spot $15–$100
Price range
Bad$4.18–$17.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$62K$62K/yr · 117K searches
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hemp lip balm is a $62K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hemp lip balm market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $87K–$108K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #1,054
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 37%
- Out of stock
- 8.1%
- Avg brand age
- 64 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Hempz95%
- Blistex3%
- Burt's Bees2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Top hemp lip balm search terms
- hempz lip balm57K/yr
- hemp lip balm22K/yr
- hempz lip11K/yr
- hempz chapstick8K/yr
- hempz lip gloss5K/yr
- hemp chapstick7K/yr
- cbd lip balm4K/yr
- hemps lip balm3K/yr
Top hemp lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HEMPZ Herbal Ultra Moisturizing Lip Balm - Lip Treatment for Dry Cracked Lips Provides Hydration and Nourishment for Men and Women - Premium 100% Pure Natural Hemp Seed Oil - .44 oz
Hempz$5.664.4★2,801 rev
Hempz All is Balm Kit 3 Pack Lip Balm Nourishing Lip Care Limited Edition Gloss .44 oz
Hempz$11.484.6★239 rev
Hempz SPF 15 Lip Balm Sweet Pineapple & Honey Melon Herbal Soothing Lip Care for Men or Women .44 oz.
Hempz$5.794.3★602 rev
Hempz NEW Vanilla Lip Butter Balm Soothing and Hydrating Lip Care for Men or Women .44oz
Hempz$5.774.3★602 rev
Hempz New Lip Balm Gift Set Juicy Peach Dark Red Cherries Original and Whipped Vanilla 4 Pack Set
Hempz$17.374.7★19 rev
Newest
by launch dateHempz New Lip Balm Gift Set Juicy Peach Dark Red Cherries Original and Whipped Vanilla 4 Pack Set
Hempz$17.3719 rev
Hempz Cherry Tinted Lip Balm hydrating gloss for dry cracked lips Dark Red Cherries .44 fl.oz.
Hempz$6.3265 rev
Hempz NEW Mini Peach Body Lotion and Lip Balm Set Feelin Peachy 2 pack kit
Hempz$9.5863 rev
Hempz Peach Tinted Lip Balm Hydrating Gloss for Dry Cracked Lips Juicy Peach Slices .44 fl.oz.
Hempz$6.9528 rev
Hempz Star Dust Lip Gloss Iridescent Glow Shimmer Passionfruit and Wild Orchid Hydrating Balm .44 oz.
Hempz$5.96156 rev
Trending
90-day click momentumHempz New Lip Balm Gift Set Juicy Peach Dark Red Cherries Original and Whipped Vanilla 4 Pack Set
Hempz$17.374.7★
Hempz NEW Mini Peach Body Lotion and Lip Balm Set Feelin Peachy 2 pack kit
Hempz$9.584.3★
Hempz Cherry Tinted Lip Balm hydrating gloss for dry cracked lips Dark Red Cherries .44 fl.oz.
Hempz$6.324.5★
Hempz SPF 15 Lip Balm Sweet Pineapple & Honey Melon Herbal Soothing Lip Care for Men or Women .44 oz.
Hempz$5.794.3★
Hempz All is Balm Kit 3 Pack Lip Balm Nourishing Lip Care Limited Edition Gloss .44 oz
Hempz$11.484.6★
What buyers say about hemp lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Very hydrating”
“Great smell”
“actually very soft”
“Great assortment”
“Good shine”
“Nice color”
“Great value for my money”
“As advertised”
“Works great”
“nourishing rather than tacky or glue-like”
What buyers complain about
“not moisturizing”
“Texture feels sticky”
“These have a very greasy feeling to them”
“not much color”
“Texture is off”
“For me, the smell came across really strong and kind of artificial”
“does not last at all”
“Small for the price”
“It is really just too thick”
“it's really watery”
Top return reasons
Common questions
- Is hemp lip balm profitable to sell on Amazon United States?
- The niche generates $62K/yr across 19 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the hemp lip balm niche?
- 3 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hemp lip balm?
- Top complaints mined from reviews: Moist/Dry, Adhesion/Stickiness, Oily/Greasy. The return rate is 0.6%.
- When does demand for hemp lip balm peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the hemp lip balm niche?
- Listings span $4.18–$17.37; the average listing price is $8.66 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.