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Hemp Hand Cream

Fail

The top 5 brands take 100% of clicks, so Hemp Hand Cream is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$38K/yr72K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
45%top-5 click share · 4 brands · 64 sellers

Flapen Score

Hemp Hand Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Hemp Hand Cream is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hemp Hand Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Hemp Hand Cream 72K times last year and spent an estimated $38K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
3.6%
Market size, estimated
$38Ka year
Peak month
December4.8× the quietest month
Top search term
hempz hand lotion20K searches a year

02 · Price

A sale here is worth $14.47.

Listings sell for $14.47 on average, from $3.51 to $38.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.47 that is $1K to $4K a year per listing.

Average price
$14.47under the $15 to $100 sweet spot
Price range
$3.51–$38.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #435 within Foot & Hand Care. It carries 19,073 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
15.6%
Average rank
#435in Foot & Hand Care
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
19,073per listing
Listings tracked
30

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
85 months

Products

Top Hemp Hand Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

0%

  • Brand 179%
  • Brand 217%
  • Brand 33%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Hemp Hand Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Hemp Hand Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hempz hand lotion20K/yr
  • hemp hand cream13K/yr
  • hempz hand cream17K/yr
  • hemp hand lotion6K/yr
  • body shop hemp hand cream7K/yr
  • the body shop hemp hand cream5K/yr
  • the body shop hemp3K/yr
  • the body shop hemp hand protector2K/yr

Reviews and returns

What reviews say buyers love and hate about Hemp Hand Cream

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
0.6%of orders come back
“odd smell”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hemp Hand Cream questions

Answered from the same tracked data.