Is hema free gel polish profitable to sell on Amazon United States?

The niche generates $247K/yr across 43 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (49/100).

How competitive is the hema free gel polish niche?

11 brands and 15 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in hema free gel polish?

Top complaints mined from reviews: Allergies, Size-Overall, Color. The return rate is 1.4%.

When does demand for hema free gel polish peak?

Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the hema free gel polish niche?

Listings span $5.97–$98.00; the average listing price is $18.84 (sweet spot $15–$100). The average incumbent carries 9,124 reviews — the moat a new listing must climb.

hema free gel polish

Skip it

Weak search conversion (1.4%) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$5.97–$98.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.84

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$247K

$247K/yr · 963K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Review moat

Bad9,123.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, hema free gel polish is a $247K/yr Amazon United States market (963K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

hema free gel polish market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $283K–$377K; units × avg price
Conversion rate: 1.4%
Avg BSR: #111
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.7%
Avg brand age: 39 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

41%

Top 20: 76%

Open market

beetles Gel Polish47%
CANNI21%
modelones14%
GELLEN5%
MelodySusie3%
OPI2%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top hema free gel polish search terms

hema free gel polish512K/yr -4.6%1.2% conv.
beetles hema free gel polish57K/yr -4.3%1.1% conv.
hema free gel polish set58K/yr -15.5%1.0% conv.
gel nail polish hema free29K/yr +3.5%0.9% conv.
hema free gel nail polish28K/yr +14.5%1.3% conv.
gel polish hema free23K/yr +1.6%0.8% conv.
hypoallergenic gel nail polish29K/yr -12.5%1.3% conv.
hema free nail polish18K/yr +7.5%0.6% conv.
tpo free gel nail polish69K/yr -45.9%0.7% conv.
hemma free gel polish20K/yr -8.9%1.0% conv.

All search terms

Top hema free gel polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beetles Deal Box 36 Colors Summer Gel Nail Polish Set 44 Pcs Hema TPO Free Soak Off UV Gel Harmony Palette Gel Polish Set with Base Coat Glossy Matte Cat Eye Top Coat Nail Tools DIY Women Gift

beetles Gel Polish$28.394.4★7,020 rev

CANNI CC1 30Pcs 9ML Hema-free Gel Nail Polish Set Black Pink Nude Red Blue Green Gel Polish Kit Color Soak Off LED Nail Gel Polish Set Nail Art Starter Manicure Salon DIY at Home

CANNI$75.444.7★1,068 rev

Beetles HEMA Free Builder Gel with No Wipe Top Coat Gel Polish and Base Coat Set for Nails Shine Finish and Long Lasting Upgraded Safe Low-Sensitivity Formula Gifts for Women

beetles Gel Polish$12.684.3★222 rev

Beetles Hema-Free Gel Polish Set - 6 Colors 15ml Full Size Baby Pink Purple Gel Nude Pink Summer Colors Gel Polish Kit Soak Off Uv LED Nail Lamp DIY Home Manicure Salon Serene Afternoon

beetles Gel Polish$18.464.5★11,678 rev

GELLEN 24pcs Gel Nail Polish Set 20 Colors UV Gel Polish Red Blue Green Hema TMPTA TPO 3-free with Base Coat and Glossy Matte Cateye Top Coat All Seasons NailGel for Christmas Gift Women Girls

GELLEN$12.804.3★246 rev

Newest

by launch date

Beetles Deal Box 36 Colors Summer Gel Nail Polish Set 44 Pcs Hema TPO Free Soak Off UV Gel Harmony Palette Gel Polish Set with Base Coat Glossy Matte Cat Eye Top Coat Nail Tools DIY Women Gift

beetles Gel Polish$28.397,020 rev

6mo ago

Beetles Deal Box Summer Gel Nail Polish Set - 20 Colors Pastel Neon Bright Color Rainbow Core Gel Polish Set with Base Top Coat Hema Free TPO Free UV LED Needed DIY Salon Home Gifts for Women

beetles Gel Polish$18.837,020 rev

6mo ago

GELLEN 24pcs Gel Nail Polish Set 20 Colors UV Gel Polish Red Blue Green Hema TMPTA TPO 3-free with Base Coat and Glossy Matte Cateye Top Coat All Seasons NailGel for Christmas Gift Women Girls

GELLEN$12.80246 rev

7mo ago

FZANEST 30pcs Gel Nail Polish Set HEAM-free TPO-free Professional 10ml 26 Bright Spring Summer Candy Colors DIY Gel Nail Kit with Base Top Coat Matte Top & Blooming Unique Pink Heart Shaped Bottle

FZANEST$52.90107 rev

8mo ago

OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$21.52624 rev

9mo ago

What buyers say about hema free gel polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“Colors are beautiful”

Quality-Overall13%

“Amazing quality”

Value For Money7%

“Good for the price”

Durability4%

“hold up well”

Ease Of Use4%

“very easy to put on”

Ease Of Application3%

“Easy to apply”

Stitch/Finish/Polish3%

“The base and top coat finish is perfect”

Coverage2%

“Good coverage”

Advertised Vs Actual Product2%

“Does exactly what it says”

Efficiency2%

“Does the job”

What buyers complain about

Allergies14%

“allergic to it”

Size-Overall8%

“The bottles are also TINY”

Color8%

“Wrong colors”

Durability5%

“Fell off instantly”

Quality-Overall4%

“Garbage product”

Thickness4%

“Too thick”

Adhesion/Stickiness4%

“the glue no”

Value For Money3%

“Not worth it”

Advertised Vs Actual Product3%

“False advertising”

Functionality-Overall3%

“Doesnt work”

Top return reasons

Color34%

Advertised Vs Actual Product11%

Functionality-Overall9%

Size-Overall4%

Quality-Overall4%

Thickness4%

Leak-Proof3%

Paint Quality3%

Certifications3%

Adhesion/Stickiness3%

Common questions

Is hema free gel polish profitable to sell on Amazon United States?: The niche generates $247K/yr across 43 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (49/100).
How competitive is the hema free gel polish niche?: 11 brands and 15 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in hema free gel polish?: Top complaints mined from reviews: Allergies, Size-Overall, Color. The return rate is 1.4%.
When does demand for hema free gel polish peak?: Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the hema free gel polish niche?: Listings span $5.97–$98.00; the average listing price is $18.84 (sweet spot $15–$100). The average incumbent carries 9,124 reviews — the moat a new listing must climb.