Hello Kitty Nail Polish

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

34K

Growth, 90 days vs prior 90

-17.9%

Conversion, latest week

4.1%

Market size, estimated

$19Ka year

Peak month

December4.6× the quietest month

Top search term

hello kitty nail polish29K searches a year

Listings sell for $13.30 on average, from $6.00 to $34.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.30 that is $0 to $1K a year per listing.

Average price

$13.30under the $15 to $100 sweet spot

Price range

$6.00–$34.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,555 within Nail Polish. It carries 2,610 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

93%

Out of stock, average day

6.2%

Average rank

#1,555in Nail Polish

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,610per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months