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Hello Kitty Makeup Brushes

Fail

Shoppers spend an estimated $26K a year here, so Hello Kitty Makeup Brushes is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$26K/yr107K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
59%top-5 click share · 14 brands · 37 sellers

Flapen Score

Hello Kitty Makeup Brushes against its category

The dotted line is the Beauty & Personal Care average. Past it, Hello Kitty Makeup Brushes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Makeup Brushes market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Makeup Brushes 107K times last year and spent an estimated $26K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
1.3%
Market size, estimated
$26Ka year
Peak month
December7.6× the quietest month
Top search term
hello kitty makeup brushes64K searches a year

02 · Price

A sale here is worth $18.12.

Listings sell for $18.12 on average, from $5.97 to $35.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.12 that is $0 to $2K a year per listing.

Average price
$18.12inside the $15 to $100 sweet spot
Price range
$5.97–$35.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #793 within Makeup Brushes & Tools. It carries 939 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
21.3%
Average rank
#793in Makeup Brushes & Tools
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
939per listing
Listings tracked
22

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Hello Kitty Makeup Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

37

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

20%

  • Brand 121%
  • Brand 217%
  • Brand 312%
  • Brand 412%
  • Brand 511%
  • Brand 68%

Demand

Hello Kitty Makeup Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Hello Kitty Makeup Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty makeup brushes64K/yr
  • sanrio makeup brushes6K/yr
  • kuromi makeup brushes7K/yr
  • makeup brushes hello kitty5K/yr
  • hello kitty brushes5K/yr
  • hello kitty makeup brush set5K/yr
  • hello kitty brush set6K/yr
  • hello kitty makeup brush4K/yr
  • hello kitty make up brushes5K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Makeup Brushes

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Buy cheap things get cheap quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hello Kitty Makeup Brushes questions

Answered from the same tracked data.