Hello Kitty Lip Gloss

Shoppers searched for this 619K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.

Searches, last 12 months

619K

Growth, 90 days vs prior 90

-21.5%

Conversion, latest week

3.0%

Market size, estimated

$250Ka year

Peak month

December5.7× the quietest month

Top search term

hello kitty lip gloss87K searches a year

Listings sell for $13.30 on average, from $4.74 to $68.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $13.30 that is $1K to $3K a year per listing.

Average price

$13.30under the $15 to $100 sweet spot

Price range

$4.74–$68.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #945 within Lip Care. It carries 1,977 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

96%

Out of stock, average day

8.4%

Average rank

#945in Lip Care

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,977per listing

Listings tracked

91

23 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months