Skip to content

Hello Kitty Hair Clips

Fail

Demand is soft, at -17.2% this quarter, so Hello Kitty Hair Clips is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$117K/yr510K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
38%top-5 click share · 18 brands · 119 sellers

Flapen Score

Hello Kitty Hair Clips against its category

The dotted line is the Beauty & Personal Care average. Past it, Hello Kitty Hair Clips is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Hair Clips market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Hair Clips 510K times last year and spent an estimated $117K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
510K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
1.9%
Market size, estimated
$117Ka year
Peak month
December2.6× the quietest month
Top search term
hello kitty hair clips113K searches a year

02 · Price

A sale here is worth $11.97.

Listings sell for $11.97 on average, from $4.74 to $39.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $11.97 that is $1K to $3K a year per listing.

Average price
$11.97under the $15 to $100 sweet spot
Price range
$4.74–$39.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #1,669 within Clips & Barrettes. It carries 316 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
98%
Out of stock, average day
8.7%
Average rank
#1,669in Clips & Barrettes
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
316per listing
Listings tracked
46

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Hello Kitty Hair Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

119

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

38%

Top 20: 78%

Open market

28%

  • Brand 123%
  • Brand 215%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Hello Kitty Hair Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Hello Kitty Hair Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty hair clips113K/yr
  • hello kitty hair accessories108K/yr
  • sanrio hair clips56K/yr
  • hello kitty bow52K/yr
  • hello kitty clips21K/yr
  • hello kitty hair bow20K/yr
  • hello kitty bows20K/yr
  • hello kitty hair clip19K/yr
  • hello kitty hair19K/yr
  • sanrio hair accessories14K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Hair Clips

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“some quality control issues”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hello Kitty Hair Clips questions

Answered from the same tracked data.