Is helichrysum balm profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 7 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +109.7%. Flapen's verdict: Launch it (65/100).

How competitive is the helichrysum balm niche?

5 brands and 14 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in helichrysum balm?

Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.3%.

When does demand for helichrysum balm peak?

Demand peaks in Apr–Jun–Jul–Aug; the busiest month runs 3.5× the quietest.

What does it cost to enter the helichrysum balm niche?

Listings span $12.93–$46.84; the average listing price is $23.33 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.

helichrysum balm

Launch it

A $1.3M/yr market growing +109.7% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Growth

Great+109.7%

90-day search growth — must beat 0% to launch

Avg price

Incredible$23.33

avg listing price — sweet spot $15–$100

Price range

Great$12.93–$46.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.3M

$1.3M/yr · 428K searches

Review moat

Great425.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, helichrysum balm is a $1.3M/yr Amazon United States market (428K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jun–Jul–Aug. Verdict: Launch it — 65/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

helichrysum balm market data

Units sold / yr: 50K–60K; avg 6,000–8,000/product
Revenue / yr: $1.2M–$1.4M; units × avg price
Conversion rate: 12.8%
Avg BSR: #193
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.5%
Avg brand age: 44 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Vitality79%
Vigority9%
Wagomars5%
Brookethorne Naturals4%
Lemant3%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +109.7% search growth over the last 90 days.

Peak months: Apr, Jun, Jul, Aug · busiest ÷ quietest = 3.5×

Open Trend

Top helichrysum balm search terms

helichrysum balm224K/yr +96.6%10.7% conv.
vitality helichrysum balm118K/yr +104.4%13.2% conv.
helichrysum balm for bruises24K/yr +358.6%11.0% conv.
vitality extracts helichrysum balm20K/yr +227.3%14.0% conv.
helichrysum cream12K/yr +60.5%6.2% conv.
helichrysum essential oil balm12K/yr +41.9%12.1% conv.
vitality helichrysum9K/yr +12.3%7.2% conv.
helychrism essential oil balm4K/yr +106.3%11.3% conv.
vitality extracts helichrysum3K/yr +118.2%7.8% conv.
vitality helichrysum essential oil balm1K/yr +36.4%20.7% conv.

All search terms

Top helichrysum balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vitality Extracts Helichrysum Balm - 2oz Helichrysum Gymnocephalum Beeswax Almond Oil Ultra-Moisturizing Skin Healing Full Body Hydration

Vitality$20.424.4★1,732 rev

Vitality Extracts Helichrysum Balm - 6oz Helichrysum Gymnocephalum Beeswax Almond Oil Ultra-Moisturizing Skin Healing Full Body Hydration

Vitality$46.844.5★419 rev

Vigority Helichrysum Balm Soothes & Repairs: Restorative Arnica Cream with Calendula for Fragile Thin Skin & Bruise-Prone Moisturizes Revitalizes & Strengthens Skin Barrier for Adult Seniors 3.4oz

Vigority$22.834.4★438 rev

Wagomars Helichrysum Balm for Skin Repair & Renewal - Natural Soothing Helichrysum Essential Oil Balm with Arnica for Bruise & Redness Relief - Moisturizes & Revitalizes Dry Sensitive & Aging Skin

Wagomars$12.934.3★61 rev

Brookethorne Naturals Helichrysum Balm | Highly Concentrated Helichrysum Essential Oil Balm for Fragile Skin | Arnica Montana Castor Oil & Lavender | 2oz

Brookethorne Naturals$16.354.3★87 rev

Newest

by launch date

Brookethorne Naturals Helichrysum Balm | Highly Concentrated Helichrysum Essential Oil Balm for Fragile Skin | Arnica Montana Castor Oil & Lavender | 2oz

Brookethorne Naturals$16.3587 rev

5mo ago

Vitality Extracts Frank+ Helichrysum Balm - 2oz Frankincense Boswellia Serrata Helichrysum Gymnocephalum All-Natural Relief Skin Soothing Beeswax

Vitality$24.2886 rev

6mo ago

Lemant Extracts Helichrysum Balm (4 oz) Triple Strength Helichrysum Essential Oil Salve to Reduce Bruising Calm Redness & Support Skin Vitality (Includes One 4 oz Jar)

Lemant$19.68154 rev

9mo ago

Wagomars Helichrysum Balm for Skin Repair & Renewal - Natural Soothing Helichrysum Essential Oil Balm with Arnica for Bruise & Redness Relief - Moisturizes & Revitalizes Dry Sensitive & Aging Skin

Wagomars$12.9361 rev

9mo ago

Vigority Helichrysum Balm Soothes & Repairs: Restorative Arnica Cream with Calendula for Fragile Thin Skin & Bruise-Prone Moisturizes Revitalizes & Strengthens Skin Barrier for Adult Seniors 3.4oz

Vigority$22.83438 rev

10mo ago

What buyers say about helichrysum balm

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good product and different than I expected”

Smell12%

“Product has very strong fragrance”

Efficiency11%

“This balm works”

Moist/Dry11%

“Great moisturizer”

Value For Money6%

“Great value”

Soft Feel6%

“My skin feels softer”

Suitability Combination Skin5%

“This helps my skin”

Advertised Vs Actual Product4%

“Does what it says”

Suitability Dry Skin3%

“Makes dry skin smooth”

Absorbency3%

“absorbs well”

What buyers complain about

Functionality-Overall18%

“It doesn't work that well”

Smell15%

“Not really fond of the smell but”

Allergies7%

“Allergic reaction”

Value For Money6%

“Waste of money”

Advertised Vs Actual Product4%

“Doesn't work as advertised”

Symptom Reduction4%

“No noticeable improvement”

Oily/Greasy4%

“product is greasy”

Skin Health2%

“Cant tell anything different on my skin when using”

Color Fading/Discoloration2%

“fading or color vs not using this”

Durability2%

“8 days it's almost gone”

Top return reasons

Smell29%

Functionality-Overall19%

Advertised Vs Actual Product13%

Product Condition6%

Oily/Greasy5%

Size-Overall4%