Helen of Troy Hot Air Brush

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $442K a year.

Searches, last 12 months

269K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

4.2%

Market size, estimated

$442Ka year

Peak month

May2.7× the quietest month

Top search term

hot tools blow dryer brush127K searches a year

Listings sell for $39.49 on average, from $20.33 to $66.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $39.49 that is $20K to $30K a year per listing.

Average price

$39.49inside the $15 to $100 sweet spot

Price range

$20.33–$66.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$20K–$30K

Returns

6.7%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #139 within Hair Dryers & Accessories. It carries 27,868 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#139in Hair Dryers & Accessories

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

27,868per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months