Heel Repair
FailThe top 5 brands take 100% of clicks, so Heel Repair is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $141K/yr93K searches / yr
- 90-day growth
- -38.6%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 69 sellers
Flapen Score
Heel Repair against its category
The dotted line is the Beauty & Personal Care average. Past it, Heel Repair is stronger. Inside it, weaker.
Market
The Heel Repair market on Amazon at a glance
Shoppers on Amazon United States searched for Heel Repair 93K times last year and spent an estimated $141K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 15.5% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -38.6%
- Conversion, latest week
- 15.5%
- Market size, estimated
- $141Ka year
- Top search term
- severe cracked heel repair15K searches a year
02 · Price
A sale here is worth $9.77.
Listings sell for $9.77 on average, from $5.09 to $19.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $9.77 that is $7K to $10K a year per listing.
- Average price
- $9.77under the $15 to $100 sweet spot
- Price range
- $5.09–$19.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $7K–$10K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Foot & Hand Care. It carries 26,272 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Foot & Hand Care
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 26,272per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Heel Repair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 177%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Heel Repair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.0× · 6 of 12 months tracked
Search terms
Top Heel Repair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- severe cracked heel repair15K/yr
- heel crack repair8K/yr
- dr scholls severe cracked heel repair10K/yr
- heel care7K/yr
- heal cracked heels overnight10K/yr
- dr scholls cracked heel repair7K/yr
- dr scholls heel repair4K/yr
- dr scholls foot balm4K/yr
- extremely cracked heels3K/yr
- best thing for cracked heels3K/yr
Reviews and returns
What reviews say buyers love and hate about Heel Repair
We read the reviews and the return reasons for every product selling here.
“the product seems to be dried out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heel Repair questions
Answered from the same tracked data.









