Heatless Hair Curler

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.

Searches, last 12 months

6.8M

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

4.0%

Market size, estimated

$3.8Ma year

Peak month

December2.6× the quietest month

Top search term

heatless curls overnight2.7M searches a year

Listings sell for $14.00 on average, from $7.77 to $29.38. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $14.00 that is $140K to $175K a year per listing.

Average price

$14.00under the $15 to $100 sweet spot

Price range

$7.77–$29.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

10,000–12,500

Revenue per listing a year

$140K–$175K

Returns

3.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #46 within Hair Rollers. It carries 8,526 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#46in Hair Rollers

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

8,526per listing

Listings tracked

32

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

36 months