heatless curl scrunchie
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-20.5% this quarter) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$14.55avg listing price — sweet spot $15–$100
Price range
Good$7.50–$29.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$465K$465K/yr · 998K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,806.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heatless curl scrunchie is a $465K/yr Amazon United States market (998K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
heatless curl scrunchie market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $437K–$582K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 6.3%
- Avg brand age
- 30 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
21
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
28%
- BLINKEEN30%
- Liegaio15%
- Vakwuho9%
- YANIBEST7%
- SARATA6%
- ONEUPIN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×
Top heatless curl scrunchie search terms
- sleepy tie745K/yr
- the sleepy tie46K/yr
- sleepyties29K/yr
- sleepy tie scrunchie43K/yr
- heatless curl scrunchie17K/yr
- sleep tie18K/yr
- heatless curls scrunchie13K/yr
- sleepyties for hair overnight6K/yr
- sleepie tie12K/yr
- blowout scrunchie9K/yr
Top heatless curl scrunchie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLINKEEN Heatless Curling Scrunchie Heatless Hair Curler to Sleep In No Heat Curls for Long Hair Soft Sleep Hair Roller (Beige)
BLINKEEN$9.853.8★912 rev
Sleepie tie Heatless Curling Scrunchie Overnight Blowout Sleep Hair Tie Heatless Hair Curler Damage-Free for Sleeping Soft Rollers for Overnight No-Heat Curls Long Hair To Sleep(Black)
Liegaio$18.883.3★47 rev
BLINKEEN Heatless Curling Scrunchie Heatless Hair Curler to Sleep In No Heat Curls for Long Hair Soft Sleep Hair Roller (Black)
BLINKEEN$9.903.8★912 rev
Sleepie tie Heatless Curling Scrunchie Overnight Blowout Sleep Scrunchie Heatless Hair Curler Damage-Free for Sleeping Soft Rollers for Overnight No-Heat Curls Long Hair To Sleep
Vakwuho$29.333.9★3 rev
YANIBEST Adjustable Satin Bonnet for Sleeping Women Double Layer Hair Wrap Reduce Friction Prevent Frizz Natural Curly Hair Blush Pink
YANIBEST$11.984.4★27,943 rev
Newest
by launch date
Heatless Curling Scrunchie for Women - Silk Hair Tie & Overnight Curls No Heat Hair Roller | Soft Sleep Scrunchies for Long Hair | Lazy Curling Headband & Ponytail Holder
SARATA$8.4229 rev
Curling Tie New Hair Curlers to Sleep in Heatless Curls Overnight Headband Soft Ribbon Wrap for Long Hair Perfect Natural Curls Bouncy Curls Hairstyle Hair Suitable for All Hairs Types (Black)
ONEUPIN$15.3639 rev
Curling Tie New Hair Curlers to Sleep in Heatless Curls Overnight Headband Soft Ribbon Wrap for Long Hair Perfect Natural Curls Bouncy Curls Hairstyle Hair Suitable for All Hairs Types(Brown)
ONEUPIN$15.2139 rev
Sleepie tie Heatless Hair Curlers Overnight No Heat Hair Curlers to Sleep in Soft Ribbon Wrap for Long Hair Heatless Curling Rod Headband Set for Long Hair(White)
Foaryoer$16.9844 rev
Heatless Hair Curlers Overnight No Heat Hair Curlers to Sleep in Soft Rollers Ribbon Wrap for Long Hair Heatless Curling Scrunchie Overnight Blowout Curlers Sleep Hair Tie for Medium Long (Black)
Foaryoer$17.1444 rev
Trending
90-day click momentum
LULUSILK Mulberry Silk Bonnet for Sleeping Women No More Frizzy Tangled Hair Stay On All Night Silk Hair Wrap for Sleeping with Adjustable Strap Silk Sleep Cap for Women and Men Pink Pack of 1
LULUSILK$15.294.3★
Curling Tie New Hair Curlers to Sleep in Heatless Curls Overnight Headband Soft Ribbon Wrap for Long Hair Perfect Natural Curls Bouncy Curls Hairstyle Hair Suitable for All Hairs Types (Black)
ONEUPIN$15.363.6★
Sleepie tie Heatless Curling Scrunchie Overnight Blowout Sleep Scrunchie Heatless Hair Curler Damage-Free for Sleeping Soft Rollers for Overnight No-Heat Curls Long Hair To Sleep
Vakwuho$29.333.9★
Bonnet with Tie Band Satin Hair Silk Bonnet for Sleeping Women Sleep Bonnets for Women Double Layer Sleep Cap for Curly Hair Braids
ROYBENS$8.084.2★
Sleepie tie Heatless Hair Curlers Overnight No Heat Hair Curlers to Sleep in Soft Ribbon Wrap for Long Hair Heatless Curling Rod Headband Set for Long Hair(White)
Foaryoer$16.983.8★
What buyers say about heatless curl scrunchie
What buyers praise and complain about, mined from review topics.What buyers love
“it was comfortable to sleep”
“Silky smooth”
“It was also very affordable for the quality”
“I love the curls”
“fits snugly”
“Easy to put on”
“Worth the money”
“the color is accurate”
“the curls were absolutely beautiful”
“Good material”
What buyers complain about
“too tight”
“barely works”
“Doesnt stay in place”
“Difficult to use”
“Very frustrating for long hair”
“Do not hold hair not to mention”
“Its also not very comfortable while sleeping”
“the title is misleading”
“It just fell off”
“Shorter hair will be more difficult to roll”
Top return reasons
Common questions
- Is heatless curl scrunchie profitable to sell on Amazon United States?
- The niche generates $465K/yr across 22 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the heatless curl scrunchie niche?
- 15 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in heatless curl scrunchie?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Grip. The return rate is 2.5%.
- When does demand for heatless curl scrunchie peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the heatless curl scrunchie niche?
- Listings span $7.50–$29.35; the average listing price is $14.55 (sweet spot $15–$100). The average incumbent carries 7,806 reviews — the moat a new listing must climb.