Heatless Curl Scrunchie

Shoppers searched for this 998K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $465K a year.

Searches, last 12 months

998K

Growth, 90 days vs prior 90

-20.5%

Conversion, latest week

3.2%

Market size, estimated

$465Ka year

Peak month

January2.0× the quietest month

Top search term

sleepy tie745K searches a year

Listings sell for $14.55 on average, from $7.50 to $29.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $14.55 that is $29K to $36K a year per listing.

Average price

$14.55under the $15 to $100 sweet spot

Price range

$7.50–$29.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$29K–$36K

Returns

2.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #262 within Elastics & Ties. It carries 7,806 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

6.3%

Average rank

#262in Elastics & Ties

Average rating

3.96 starsAmazon United States average 4.42 stars

Average reviews

7,806per listing

Listings tracked

22

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months