Heated Eyelash Curlers
PassHeated Eyelash Curlers scores 69 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, demand is soft, at -23.6% this quarter, and an estimated 1.6% of orders come back.
- Flapen Score
- 69 / 100Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 4869
- Market size
- $1.1M/yr1.5M searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 34%top-5 click share · 36 brands · 71 sellers
Flapen Score
Heated Eyelash Curlers against its category
The dotted line is the Beauty & Personal Care average. Past it, Heated Eyelash Curlers is stronger. Inside it, weaker.
Market
The Heated Eyelash Curlers market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Eyelash Curlers 1.5M times last year and spent an estimated $1.1M. The top 5 brands take 40% of clicks. Demand peaks in Jan–Dec. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $1.1Ma year
- Peak month
- December2.8× the quietest month
- Top search term
- heated eyelash curler859K searches a year
02 · Price
A sale here is worth $14.80.
Listings sell for $14.80 on average, from $5.81 to $31.90. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $14.80 that is $30K to $37K a year per listing.
- Average price
- $14.80under the $15 to $100 sweet spot
- Price range
- $5.81–$31.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $30K–$37K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #176 within Makeup Brushes & Tools. It carries 1,567 reviews at 3.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 25.5%
- Average rank
- #176in Makeup Brushes & Tools
- Average rating
- 3.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,567per listing
- Listings tracked
- 55
04 · Newcomers
11 of last year's 40 launches cleared the first-year sales bar.
40 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 40
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Heated Eyelash Curlers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
71
Top-5 brand share
40%
Top 20: 89%
Top-5 click share
34%
Top 20: 72%
Open market
54%
- Brand 111%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Heated Eyelash Curlers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Heated Eyelash Curlers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated eyelash curler859K/yr
- heated lash curler136K/yr
- eyelash curler heated66K/yr
- heated eyelash curler for women69K/yr
- electric eyelash curler82K/yr
- heated eye lash curler35K/yr
- eyelash curler heat27K/yr
- rizador de pestaas electrico29K/yr
- lash curler heat28K/yr
- encrespador de pestaas electrico19K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Eyelash Curlers
We read the reviews and the return reasons for every product selling here.
“Pulls out your eyelashes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Eyelash Curlers questions
Answered from the same tracked data.









