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Heat Protection Spray for Hair Black Women

Fail

The top 5 brands take 100% of clicks, so Heat Protection Spray for Hair Black Women is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$134K/yr161K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
78%top-5 click share · 5 brands · 78 sellers

Flapen Score

Heat Protection Spray for Hair Black Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Heat Protection Spray for Hair Black Women is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heat Protection Spray for Hair Black Women market on Amazon at a glance

Shoppers on Amazon United States searched for Heat Protection Spray for Hair Black Women 161K times last year and spent an estimated $134K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
7.0%
Market size, estimated
$134Ka year
Top search term
silk elements heat protection spray36K searches a year

02 · Price

A sale here is worth $11.86.

Listings sell for $11.86 on average, from $8.07 to $16.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $11.86 that is $9K to $12K a year per listing.

Average price
$11.86under the $15 to $100 sweet spot
Price range
$8.07–$16.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,334 within Styling Treatments. It carries 7,888 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#1,334in Styling Treatments
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,888per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Heat Protection Spray for Hair Black Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

78

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 221%
  • Brand 36%
  • Brand 45%
  • Brand 54%

Demand

Heat Protection Spray for Hair Black Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Heat Protection Spray for Hair Black Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silk elements heat protection spray36K/yr
  • silk elements26K/yr
  • heat protection spray for hair black women18K/yr
  • heat protectant for black hair11K/yr
  • silk elements hair products12K/yr
  • silk elements shampoo7K/yr
  • mielle heat protectant spray9K/yr
  • camille rose heat protectant4K/yr
  • heat protectant for 4c hair5K/yr
  • silk elements leave in conditioner5K/yr

Reviews and returns

What reviews say buyers love and hate about Heat Protection Spray for Hair Black Women

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.9%of orders come back
“Smell is unbearable”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Heat Protection Spray for Hair Black Women questions

Answered from the same tracked data.