Heat Protectant Serum

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $566K a year.

Searches, last 12 months

354K

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

8.3%

Market size, estimated

$566Ka year

Peak month

October3.0× the quietest month

Top search term

amika hair oil74K searches a year

Listings sell for $19.16 on average, from $7.72 to $31.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $19.16 that is $29K to $38K a year per listing.

Average price

$19.16inside the $15 to $100 sweet spot

Price range

$7.72–$31.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$29K–$38K

Returns

1.0%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Hair Treatment Oils. It carries 9,815 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#56in Hair Treatment Oils

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

9,815per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months