Heat Protectant Hairspray

Shoppers searched for this 671K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

671K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

9.9%

Market size, estimated

$1.4Ma year

Peak month

May1.9× the quietest month

Top search term

moroccan oil heat protectant spray119K searches a year

Listings sell for $20.67 on average, from $8.74 to $44.46. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $20.67 that is $62K to $83K a year per listing.

Average price

$20.67inside the $15 to $100 sweet spot

Price range

$8.74–$44.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$62K–$83K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Hair Sprays. It carries 7,197 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#53in Hair Sprays

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

7,197per listing

Listings tracked

17

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

77 months