Heat Protectant for Hair for Black Women

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

-42.7%

Conversion, latest week

10.9%

Market size, estimated

$165Ka year

Peak month

November2.7× the quietest month

Top search term

tymo heat protectant spray for hair12K searches a year

Listings sell for $15.63 on average, from $7.72 to $25.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At $15.63 that is $31K to $39K a year per listing.

Average price

$15.63inside the $15 to $100 sweet spot

Price range

$7.72–$25.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

2,000–2,500

Revenue per listing a year

$31K–$39K

Returns

1.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Styling Treatments. It carries 11,531 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#107in Styling Treatments

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

11,531per listing

Listings tracked

8

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months