Heat Protectant for Hair
MaybeShoppers spend an estimated $11.8M a year here. But the average product has 20,894 reviews to catch up to, so Heat Protectant for Hair is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $11.8M/yr8.3M searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 56%top-5 click share · 17 brands · 100 sellers
Flapen Score
Heat Protectant for Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Heat Protectant for Hair is stronger. Inside it, weaker.
Market
The Heat Protectant for Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Heat Protectant for Hair 8.3M times last year and spent an estimated $11.8M. The top 5 brands take 70% of clicks. Demand peaks in Jan. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 8.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.8M a year.
- Searches, last 12 months
- 8.3M
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 9.6%
- Market size, estimated
- $11.8Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- heat protection spray for hair3.4M searches a year
02 · Price
A sale here is worth $14.75.
Listings sell for $14.75 on average, from $4.82 to $48.32. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $14.75 that is $295K to $369K a year per listing.
- Average price
- $14.75under the $15 to $100 sweet spot
- Price range
- $4.82–$48.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $295K–$369K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Styling Treatments. It carries 20,894 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Styling Treatments
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 20,894per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Heat Protectant for Hair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
100
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
24%
- Brand 123%
- Brand 217%
- Brand 312%
- Brand 411%
- Brand 56%
- Brand 66%
Demand
Heat Protectant for Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Heat Protectant for Hair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heat protection spray for hair3.4M/yr
- heat protectant1.2M/yr
- heat protectant for hair849K/yr
- hair heat protectant spray402K/yr
- heat protectant spray377K/yr
- protector de calor para el cabello329K/yr
- protector termico de calor para el cabello236K/yr
- heat protectant spray for hair111K/yr
- chi heat protectant125K/yr
- hair heat protectant192K/yr
Reviews and returns
What reviews say buyers love and hate about Heat Protectant for Hair
We read the reviews and the return reasons for every product selling here.
“smells like coconut”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heat Protectant for Hair questions
Answered from the same tracked data.