Heart of Glass Shampoo and Conditioner

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

+46.7%

Conversion, latest week

12.2%

Market size, estimated

$230Ka year

Peak month

May1.6× the quietest month

Top search term

heart of glass16K searches a year

Listings sell for $39.30 on average, from $17.86 to $53.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $39.30 that is $10K to $20K a year per listing.

Average price

$39.30inside the $15 to $100 sweet spot

Price range

$17.86–$53.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$10K–$20K

Returns

1.1%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #777 within Conditioners. It carries 475 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#777in Conditioners

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

475per listing

Listings tracked

10

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

60 months