heart of glass shampoo and conditioner
Worth a lookShows searches that convert (12.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.30avg listing price — sweet spot $15–$100
Price range
Incredible$17.86–$53.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great475.1avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.7%90-day search growth — must beat 0% to launch
Market size
Okay$230K$230K/yr · 48K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, heart of glass shampoo and conditioner is a $230K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
heart of glass shampoo and conditioner market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $197K–$236K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #777
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 11.2%
- Avg brand age
- 60 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Davines100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +46.7% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.6×
Top heart of glass shampoo and conditioner search terms
- heart of glass16K/yr
- davines heart of glass11K/yr
- heart of glass shampoo and conditioner10K/yr
- heart of glass shampoo7K/yr
- davines heart of glass shampoo5K/yr
Top heart of glass shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Davines Heart of Glass Silkening Chelating Shampoo Blue Shampoo for Blonde & Silver Hair - Gentle Cleanser with Jagua Blue Extract Balances Unwanted Tones & Illuminates 8.45 Fl Oz
Davines$40.653.8★39 rev
Davines Heart of Glass Rich Conditioner Fortifying Treatment for Blonde & Silver Hair - Biacidic Bond Complex Repairs & Brightens with Jagua Blue Extract - Weightless Finish 8.5 Fl Oz
Davines$49.543.9★24 rev
Davines Heart of Glass Silkening Shampoo Enhancing Blue Shampoo for Blonde & Silver Hair - Gentle Cleanser with Jagua Blue Extract Balances Unwanted Tones Travel Size 3.04 Fl Oz
Davines$17.863.8★39 rev
Davines Heart of Glass Sheer Glaze Brightening Thermal Leave-In Fluid for Blonde Hair - Hydrates Protects from UV/Heat & Adds Shine with Fortifying Botanical Shield 5.07 Fl Oz
Davines$40.004.6★590 rev
Davines Heart of Glass Silkening Shampoo for Blonde Care 8.45 fl. oz. (Pack of 1) Black
Davines$40.694.4★1,682 rev
Newest
by launch dateDavines Heart of Glass Rich Conditioner Fortifying Treatment for Blonde & Silver Hair - Biacidic Bond Complex Repairs & Brightens with Jagua Blue Extract - Weightless Finish 8.5 Fl Oz
Davines$49.5424 rev
Davines Heart of Glass Sheer Glaze Brightening Thermal Leave-In Fluid for Blonde Hair - Hydrates Protects from UV/Heat & Adds Shine with Fortifying Botanical Shield 5.07 Fl Oz
Davines$40.00590 rev
Davines Heart of Glass Rich Conditioner Fortifying Treatment for Blonde & Silver Hair - Biacidic Bond Complex Repairs & Brightens with Jagua Blue Extract Travel Size 3.0 Fl Oz
Davines$18.8724 rev
Davines Heart of Glass Instant Bonding Glow Fast-Acting Reinforcing Serum for Blonde Hair - Illuminates & Strengthens with Biacidic Bond Complex - Weightless Texture 10.14 Fl Oz
Davines$53.032 rev
Davines Heart of Glass Silkening Chelating Shampoo Blue Shampoo for Blonde & Silver Hair - Gentle Cleanser with Jagua Blue Extract Balances Unwanted Tones & Illuminates 8.45 Fl Oz
Davines$40.6539 rev
Trending
90-day click momentumDavines Heart of Glass Rich Conditioner Fortifying Treatment for Blonde & Silver Hair - Biacidic Bond Complex Repairs & Brightens with Jagua Blue Extract - Weightless Finish 8.5 Fl Oz
Davines$49.543.9★
Davines Heart of Glass Rich Conditioner Fortifying Treatment for Blonde & Silver Hair - Biacidic Bond Complex Repairs & Brightens with Jagua Blue Extract Travel Size 3.0 Fl Oz
Davines$18.873.9★
Davines Heart of Glass Silkening Shampoo Enhancing Blue Shampoo for Blonde & Silver Hair - Gentle Cleanser with Jagua Blue Extract Balances Unwanted Tones Travel Size 3.04 Fl Oz
Davines$17.863.8★
Davines Heart of Glass Instant Bonding Glow Fast-Acting Reinforcing Serum for Blonde Hair - Illuminates & Strengthens with Biacidic Bond Complex - Weightless Texture 10.14 Fl Oz
Davines$53.033.0★
Davines Heart of Glass Silkening Chelating Shampoo Blue Shampoo for Blonde & Silver Hair - Gentle Cleanser with Jagua Blue Extract Balances Unwanted Tones & Illuminates 8.45 Fl Oz
Davines$40.653.8★
What buyers say about heart of glass shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“The fragrance is lovely”
“Leaves my hair soft”
“Great product”
“it has been perfect for my light blonde hair by getting rid of the brass”
“Excellent value for the price”
“Hair looks bright”
“Best conditioner”
“keeps my hair looking it's best-it's the only shampoo I use”
“this is the best purple product Ive used”
“Made my hair so much healthier”
What buyers complain about
“New Fragrance Is Gross”
“It's a bit pricey”
“Horrible products made my hair like straw”
“It did not seem like a normal purple shampoo like not as pigmented like staining of my hands like typically”
“It did not seem like a normal purple shampoo like not as pigmented like staining of my hands like typically”
“After having beautiful strong strands grow my hair is now dry and brittle”
“I thought I had gotten a used product as the jar is less than half full”
“I dont feel like it helped get brassiness out of my hair”
“After using it, the ends of my hair became very unhealthy and started breaking”
“The consistency also feels different and less substantial”
Top return reasons
Common questions
- Is heart of glass shampoo and conditioner profitable to sell on Amazon United States?
- The niche generates $230K/yr across 10 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +46.7%. Flapen's verdict: Worth a look (60/100).
- How competitive is the heart of glass shampoo and conditioner niche?
- 1 brands and 3 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in heart of glass shampoo and conditioner?
- Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 1.1%.
- When does demand for heart of glass shampoo and conditioner peak?
- Demand peaks in May–Jun; the busiest month runs 1.6× the quietest.
- What does it cost to enter the heart of glass shampoo and conditioner niche?
- Listings span $17.86–$53.03; the average listing price is $39.30 (sweet spot $15–$100). The average incumbent carries 475 reviews — the moat a new listing must climb.