heart accessories
Skip itSoft demand (-90.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$17.64avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.81–$167.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,501.22avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 102K searches
Growth
Bad-90.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart accessories is a $18K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
heart accessories market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $44K–$53K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #2,630
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 75%
- Out of stock
- 8.2%
- Avg brand age
- 29 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
30 rising
Sellers
59
Top-5 brand share
46%
Top 20: 90%
Top-5 click share
44%
Top 20: 84%
Open market
49%
- EVERSWE12%
- POLAR11%
- ayigu10%
- Afro Beauty7%
- YISSION6%
- Go Ho5%
Demand
Weekly Amazon search volume, last 19 weeks — -90.3% search growth over the last 90 days.Top heart accessories search terms
- heart accessories29K/yr
- heart hair accessories26K/yr
- heart accessories for women12K/yr
- valentine hair5K/yr
- valentines accessories for girls4K/yr
- valentines hair8K/yr
- valentines accessories for kids9K/yr
- valentine accessories for girls4K/yr
- valentines day hair5K/yr
Top heart accessories products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EVERSWE High Waist Fishnet Tights Thigh High Suspender Stockings (Allover Heart LXL)
EVERSWE$6.984.5★4,746 rev
Polar H10 Heart Rate Monitor Chest Strap - ANT + Bluetooth Waterproof HR Sensor for Men and Women Black M-XXL
POLAR$95.124.2★26,606 rev
ayigu Heart Shaped Sunglasses for Women Trendy Heart Sunglasses Rimless Transparent Glasses Colorful Rave Party Favors
ayigu$3.814.2★45 rev
YISSION 30PCS Valentines Day Mini Heart Hair Clips for Women & Girls Romantic Pastel Pink/Hot Pink/Red Heart Hair Pins Small Hair Accessories for Date Daily Styling & Party
YISSION$9.173.4★18 rev
Go Ho 2 PCS Waterproof Liquid Eyeliner Stamps Double-side Black&Red Smudge-proof Eye Liner Heart Stamp Eyeliner for Halloween Costumes Makeup Long-lasting Love Tattoo Tools
Go Ho$8.594.4★1,591 rev
Newest
by launch date
HONLLEY Double-side Liquid Eyeliner Stamps 2 Pcs Waterproof Heart Stamp Black Red Smudge-proof Eye Liner for Halloween Costumes Makeup Love Tattoo de ojos Eyeliner for Valentines Day Long-lasting
HONLLEY$7.226 rev
Hmxpls Heart Shaped Sunglasses for Women Metal Frame Heart Glasses for Valentines Halloween Dress Up Costume Accessories (Red)
Hmxpls$7.025 rev
YISSION 30PCS Valentines Day Mini Heart Hair Clips for Women & Girls Romantic Pastel Pink/Hot Pink/Red Heart Hair Pins Small Hair Accessories for Date Daily Styling & Party
YISSION$9.1718 rev
ayigu Heart Shaped Sunglasses for Women Trendy Heart Sunglasses Rimless Transparent Glasses Colorful Rave Party Favors
ayigu$3.8145 rev
106 PCS Silver Hair Jewelry Clips The Heart Shape Themed for Braids Cuffs Loc Charms Accessories Rings Pendant Metal Jewelry Decoration
LEILEIXI$5.5942 rev
Trending
90-day click momentumPolar H10 Heart Rate Monitor Chest Strap - ANT + Bluetooth Waterproof HR Sensor for Men and Women Black M-XXL
POLAR$95.124.2★
kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More
kate spade new york$33.324.8★
Afro Beauty Collection African Pony (Valentine) (Sensual Braid) (27)
Afro Beauty$10.794.6★
YOGFIT Heart Pearl Sunglasses for Women Fashion Classic Love Eye Protection Vintage Cute White Heart Sunglasses
YOGFIT$9.674.7★
Wloisc Thorn Heart Waist Chain Belt - Punk Gothic Crossover Spike Body Belly Chains Tassel for Women Girl (Silver) (Thron Heart)
Wloisc$12.014.3★
What buyers say about heart accessories
What buyers praise and complain about, mined from review topics.What buyers love
“These were well made”
“Easy to use”
“Works well in combination with the Schwinn Airdyne Pro”
“fits the air tag perfectly”
“The colors are beautiful”
“Worth the money i paided for it”
“The Polar app is well thoughtout and very intuity”
“Exactly as advertised”
“Works well”
“Great shape and easy to put on”
What buyers complain about
“Never connects”
“Fell apart immediately”
“Doesnt work”
“It is a bit pricey”
“I couldnt even get it to work it was horrible just trying to get the app”
“Bad quality”
“if you wear it often the color wears out”
“the strap is way too tight”
“Battery issues soon after purchase”
“it was too small”
Top return reasons
Common questions
- Is heart accessories profitable to sell on Amazon United States?
- The niche generates $18K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -90.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the heart accessories niche?
- 30 brands and 59 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in heart accessories?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 4.4%.
- What does it cost to enter the heart accessories niche?
- Listings span $3.81–$167.85; the average listing price is $17.64 (sweet spot $15–$100). The average incumbent carries 1,501 reviews — the moat a new listing must climb.