Health and Personal Care

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

468K

Growth, 90 days vs prior 90

-38.5%

Conversion, latest week

1.1%

Market size, estimated

$118Ka year

Top search term

health personal care138K searches a year

Listings sell for $22.57 on average, from $7.45 to $69.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.57 that is $2K to $6K a year per listing.

Average price

$22.57inside the $15 to $100 sweet spot

Price range

$7.45–$69.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Eyes. It carries 14,809 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#228in Eyes

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

14,809per listing

Listings tracked

10

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months