Healing Ointment
FailThe average product has 21,528 reviews to catch up to, so Healing Ointment is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $452K/yr450K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 102 sellers
Flapen Score
Healing Ointment against its category
The dotted line is the Beauty & Personal Care average. Past it, Healing Ointment is stronger. Inside it, weaker.
Market
The Healing Ointment market on Amazon at a glance
Shoppers on Amazon United States searched for Healing Ointment 450K times last year and spent an estimated $452K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Mar. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $452K a year.
- Searches, last 12 months
- 450K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $452Ka year
- Peak month
- February9.4× the quietest month
- Top search term
- healing ointment197K searches a year
02 · Price
A sale here is worth $11.96.
Listings sell for $11.96 on average, from $4.93 to $24.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $11.96 that is $18K to $24K a year per listing.
- Average price
- $11.96under the $15 to $100 sweet spot
- Price range
- $4.93–$24.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $18K–$24K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Creams. It carries 21,528 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Creams
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 21,528per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Healing Ointment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 4,221
- Age
- 4y ago

CeraVe Healing Ointment Hydrating Skin Protectant With Petrolatum Hyaluronic Acid & Ceramides Face & Body Skin Barrier Repair For Cracked Chafed Dry Skin Fragrance Free & Lanolin Free 3 Oz
- Price
- $9.37
- Rating
- 4.7/5
- Reviews
- 43,916
- Age
- 10y ago

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
- Price
- $16.71
- Rating
- 4.8/5
- Reviews
- 86,024
- Age
- 14y ago

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Dry Skin Body Moisturizer 7 Oz Tube
- Price
- $11.60
- Rating
- 4.8/5
- Reviews
- 44,188
- Age
- 11y ago

CeraVe Healing Ointment Hydrating Skin Protectant With Petrolatum Hyaluronic Acid & Ceramides Face & Body Skin Barrier Repair For Cracked Chafed Dry Skin Fragrance Free & Lanolin Free 12 Oz
- Price
- $18.72
- Rating
- 4.7/5
- Reviews
- 43,916
- Age
- 10y ago
Trending
estimated 90-day click momentum
Theriac Advanced Healing Ointment Wound Care with Manuka Honey 0.5 oz
- Price
- $9.52
- Rating
- 4.4/5
- Reviews
- 1,649
- Age
- 5y ago

Neosporin Original First Aid Antibiotic Ointment for Wounds Infection Protection Treatment Germ-Killing Formula Helps Minimize Appearance Of Scars for Minor Cuts Scrapes Burns 1 Oz
- Price
- $8.68
- Rating
- 4.8/5
- Reviews
- 26,638
- Age
- 20y ago

Amazon Basics Healing Ointment for Babies Skin Protectant for Irritated or Cracked Skin Pediatrician Tested 14 Ounce 4-Pack (Previously Solimo)
- Price
- $20.33
- Rating
- 4.6/5
- Reviews
- 2,384
- Age
- 7y ago

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
- Price
- $16.71
- Rating
- 4.8/5
- Reviews
- 86,024
- Age
- 14y ago

Aveeno Skin Relief Healing Ointment Repair & Protect Extra Dry Cracked Skin Glycerin Protectant with Triple Oat & Shea Butter Fragrance-Free & Non-Greasy Feel Travel Size 2.0 oz
- Price
- $4.93
- Rating
- 4.6/5
- Reviews
- 1,065
- Age
- 1y ago
Newest
by launch date
Palmers Cocoa Butter Formula Healing Ointment with Vitamin E 3.75 Oz Intensive Therapy for Severely Dry Eczema Prone Skin Provides 48-Hour Moisture Non-Comedogenic Dermatologist Approved
- Price
- $5.10
- Rating
- 4.8/5
- Reviews
- 414
- Age
- 1y ago

Aveeno Skin Relief Healing Ointment Repair & Protect Extra Dry Cracked Skin Glycerin Protectant with Triple Oat & Shea Butter Fragrance-Free & Non-Greasy Feel Travel Size 2.0 oz
- Price
- $4.93
- Rating
- 4.6/5
- Reviews
- 1,065
- Age
- 1y ago

A+Health Healing Ointment Zinc Oxide 20% Skin Protectant Barrier 15 Oz Jar Provides Relief and Treatment of Diaper Rash Chafed Skin Poison Ivy Oak Sumac for Adults and Babies Fragrance Free
- Price
- $8.71
- Rating
- 4.5/5
- Reviews
- 885
- Age
- 2y ago

Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Lip Repair Moisturizer Fragrance Free 14 oz 4-Pack
- Price
- $24.33
- Rating
- 4.6/5
- Reviews
- 4,221
- Age
- 4y ago

Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 4,221
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
102
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
6%
- Amazon Basics37%
- CeraVe23%
- Aquaphor22%
- Palmer's4%
- Aveeno4%
- Neosporin3%
- Open — no brand owns it (3 brands, 6%)
Demand
Healing Ointment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 9.4×
Search terms
Top Healing Ointment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- healing ointment197K/yr
- ointment91K/yr
- healing cream28K/yr
- healing ointment for skin26K/yr
- skin ointment13K/yr
- skin healing ointment13K/yr
- skin healing cream11K/yr
- dry skin ointment8K/yr
- advanced healing ointment8K/yr
- amazon healing ointment7K/yr
Reviews and returns
What reviews say buyers love and hate about Healing Ointment
We read the reviews and the return reasons for every product selling here.
“seriously irritated the skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Healing Ointment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









