Headbands for Girls

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $430K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

3.3%

Market size, estimated

$430Ka year

Peak month

December2.9× the quietest month

Top search term

toddler headband259K searches a year

Listings sell for $11.34 on average, from $4.22 to $24.37. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $11.34 that is $6K to $9K a year per listing.

Average price

$11.34under the $15 to $100 sweet spot

Price range

$4.22–$24.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

1.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #384 within Headbands. It carries 1,541 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

97%

Out of stock, average day

2.6%

Average rank

#384in Headbands

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,541per listing

Listings tracked

63

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months