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Head Shaving Cream

Fail

The top 5 brands take 96% of clicks, so Head Shaving Cream is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$89K/yr41K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
76%top-5 click share · 8 brands · 59 sellers

Flapen Score

Head Shaving Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Head Shaving Cream is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Head Shaving Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Head Shaving Cream 41K times last year and spent an estimated $89K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
13.4%
Market size, estimated
$89Ka year
Peak month
December1.4× the quietest month
Top search term
head shaving cream16K searches a year

02 · Price

A sale here is worth $16.24.

Listings sell for $16.24 on average, from $5.50 to $51.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.24 that is $4K to $8K a year per listing.

Average price
$16.24inside the $15 to $100 sweet spot
Price range
$5.50–$51.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #26 within Men's. It carries 10,168 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
6.7%
Average rank
#26in Men's
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
10,168per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
108 months

Products

Top Head Shaving Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$27K$36K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

59

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

3%

  • HeadBlade47%
  • Bee Bald27%
  • Cremo10%
  • Dare 2B Bald8%
  • Dollar Shave Club3%
  • NIVEA MEN2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Head Shaving Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Head Shaving Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • head shaving cream16K/yr
  • bald head shaving cream7K/yr
  • head slick4K/yr
  • headblade shaving cream5K/yr
  • head shave cream4K/yr
  • headslick shave cream2K/yr
  • head slick shave cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Head Shaving Cream

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Smell”
0.3%of orders come back
“Terrible chemical smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Head Shaving Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data