Hazelnut Oil
FailThe top 5 brands take 100% of clicks, so Hazelnut Oil is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $40K/yr23K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 81%top-5 click share · 5 brands · 27 sellers
Flapen Score
Hazelnut Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Hazelnut Oil is stronger. Inside it, weaker.
Market
The Hazelnut Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Hazelnut Oil 23K times last year and spent an estimated $40K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $40Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- hazelnut oil17K searches a year
02 · Price
A sale here is worth $12.89.
Listings sell for $12.89 on average, from $7.31 to $25.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.89 that is $1K to $3K a year per listing.
- Average price
- $12.89under the $15 to $100 sweet spot
- Price range
- $7.31–$25.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #825 within Oils. It carries 2,533 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #825in Oils
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 2,533per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Hazelnut Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 8.45 fl oz
- Price
- $9.79
- Rating
- 4.6/5
- Reviews
- 11,511
- Age
- 11y ago

La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 16.9 Fl Oz
- Price
- $14.98
- Rating
- 4.6/5
- Reviews
- 11,511
- Age
- 13y ago

Plant Guru Hazelnut Oil 4 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
- Price
- $7.31
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 12y ago

Plant Guru Hazelnut Oil 16 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
- Price
- $14.22
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 12y ago

Roland Foods Roasted Hazelnut Oil Specialty Imported Food 16.9 Ounce Pack of 1
- Price
- $13.56
- Rating
- 4.5/5
- Reviews
- 499
- Age
- 13y ago
Trending
estimated 90-day click momentum
Plant Guru Hazelnut Oil 4 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
- Price
- $7.31
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 12y ago

La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 16.9 Fl Oz
- Price
- $14.98
- Rating
- 4.6/5
- Reviews
- 11,511
- Age
- 13y ago

La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 8.45 fl oz
- Price
- $9.79
- Rating
- 4.6/5
- Reviews
- 11,511
- Age
- 11y ago

Plant Guru Hazelnut Oil 16 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
- Price
- $14.22
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 12y ago

Dr Adorable - 32 oz - Hazelnut Oil - Pure Organic Cold Expeller Pressed
- Price
- $25.96
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 15y ago
Newest
by launch date
Plant Guru Hazelnut Oil 8 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
- Price
- $9.27
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 1y ago

La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 8.45 fl oz
- Price
- $9.79
- Rating
- 4.6/5
- Reviews
- 11,511
- Age
- 11y ago

Dr Adorable - 8 oz - Hazelnut Oil - Pure Organic Cold Expeller Pressed
- Price
- $10.93
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 11y ago

Plant Guru Hazelnut Oil 4 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
- Price
- $7.31
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 12y ago

Plant Guru Hazelnut Oil 16 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
- Price
- $14.22
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
27
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- La Tourangelle54%
- Plant Guru23%
- Roland Foods10%
- Dr Adorable8%
- Edens Garden5%
- Open — no brand owns it (0%)
Demand
Hazelnut Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Hazelnut Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hazelnut oil17K/yr
- hazelnut oil for skin3K/yr
- hazelnut oil for cooking3K/yr
Reviews and returns
What reviews say buyers love and hate about Hazelnut Oil
We read the reviews and the return reasons for every product selling here.
“This doesnt taste like hazelnut, at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hazelnut Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









