hazelnut oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Price range
Good$7.31–$25.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Review moat
Okay2,533.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$40K$40K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hazelnut oil is a $40K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
hazelnut oil market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $39K–$52K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #825
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 6.7%
- Avg brand age
- 94 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- La Tourangelle54%
- Plant Guru23%
- Roland Foods10%
- Dr Adorable8%
- Edens Garden5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top hazelnut oil search terms
- hazelnut oil17K/yr
- hazelnut oil for skin3K/yr
- hazelnut oil for cooking3K/yr
Top hazelnut oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 8.45 fl oz
La Tourangelle$9.794.6★11,511 rev
La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 16.9 Fl Oz
La Tourangelle$14.984.6★11,511 rev
Plant Guru Hazelnut Oil 4 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
Plant Guru$7.314.6★492 rev
Plant Guru Hazelnut Oil 16 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
Plant Guru$14.224.6★492 rev
Roland Foods Roasted Hazelnut Oil Specialty Imported Food 16.9 Ounce Pack of 1
Roland Foods$13.564.5★499 rev
Newest
by launch date
Plant Guru Hazelnut Oil 8 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
Plant Guru$9.27492 rev
La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 8.45 fl oz
La Tourangelle$9.7911,511 rev
Dr Adorable - 8 oz - Hazelnut Oil - Pure Organic Cold Expeller Pressed
Dr Adorable$10.9326 rev
Plant Guru Hazelnut Oil 4 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
Plant Guru$7.31492 rev
Plant Guru Hazelnut Oil 16 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
Plant Guru$14.22492 rev
Trending
90-day click momentumPlant Guru Hazelnut Oil 4 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
Plant Guru$7.314.6★
La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 16.9 Fl Oz
La Tourangelle$14.984.6★
La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 8.45 fl oz
La Tourangelle$9.794.6★
Plant Guru Hazelnut Oil 16 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.
Plant Guru$14.224.6★
Dr Adorable - 32 oz - Hazelnut Oil - Pure Organic Cold Expeller Pressed
Dr Adorable$25.964.9★
What buyers say about hazelnut oil
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Quality”
“Very tasty I highly recommend this”
“Great for my combination skin”
“Really brings out the hazelnut flavor”
“The oil is very lightweight”
“absorbs beautifully into my scalp”
“Another thing I love is how gentle it is”
“Another thing I love is how gentle it is—no irritation at all, just smooth, nourished hair”
What buyers complain about
“This doesnt taste like hazelnut, at all”
“No hazelnut smell”
“More heavier than olive oil”
“Very oily”
Top return reasons
Common questions
- Is hazelnut oil profitable to sell on Amazon United States?
- The niche generates $40K/yr across 10 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the hazelnut oil niche?
- 5 brands and 27 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hazelnut oil?
- Top complaints mined from reviews: Taste-Overall, Smell, Weight Heavy. The return rate is 0.3%.
- When does demand for hazelnut oil peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the hazelnut oil niche?
- Listings span $7.31–$25.96; the average listing price is $12.89 (sweet spot $15–$100). The average incumbent carries 2,533 reviews — the moat a new listing must climb.