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Hazelnut Oil

Fail

The top 5 brands take 100% of clicks, so Hazelnut Oil is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$40K/yr23K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
81%top-5 click share · 5 brands · 27 sellers

Flapen Score

Hazelnut Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Hazelnut Oil is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hazelnut Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Hazelnut Oil 23K times last year and spent an estimated $40K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
13.5%
Market size, estimated
$40Ka year
Peak month
November1.6× the quietest month
Top search term
hazelnut oil17K searches a year

02 · Price

A sale here is worth $12.89.

Listings sell for $12.89 on average, from $7.31 to $25.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.89 that is $1K to $3K a year per listing.

Average price
$12.89under the $15 to $100 sweet spot
Price range
$7.31–$25.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #825 within Oils. It carries 2,533 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#825in Oils
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,533per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Hazelnut Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 223%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Open — no brand owns it (0%)

Demand

Hazelnut Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Hazelnut Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hazelnut oil17K/yr
  • hazelnut oil for skin3K/yr
  • hazelnut oil for cooking3K/yr

Reviews and returns

What reviews say buyers love and hate about Hazelnut Oil

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Taste-Overall”
0.3%of orders come back
“This doesnt taste like hazelnut, at all”
A buyer, on “Taste-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Hazelnut Oil questions

Answered from the same tracked data.