hawthorne shampoo
Launch itA $3.0M/yr market growing +22.1% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$3.0M$3.0M/yr · 934K searches
Price range
Incredible$33.81–$71.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.02avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good579.33avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hawthorne shampoo is a $3.0M/yr Amazon United States market (934K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hawthorne shampoo market data
- Units sold / yr
- 50K–60K
- avg 12,500–15,000/product
- Revenue / yr
- $2.4M–$2.9M
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- BASED BODYWORKS100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Top hawthorne shampoo search terms
- based shampoo and conditioner317K/yr
- based shampoo429K/yr
- base shampoo and conditioner27K/yr
- base shampoo27K/yr
- based bodyworks shampoo and conditioner21K/yr
- shampoo based18K/yr
- based shampoo and conditioner men11K/yr
- based body works shampoo33K/yr
- based bodyworks shampoo26K/yr
- based shampoo men16K/yr
Top hawthorne shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Silicones or Parabens 12 fl oz (Pack of 2)
BASED BODYWORKS$39.084.5★1,278 rev
BASED Shampoo with Aloe Vera Peppermint Oil & Coconut Oil Cleansing Shampoo for Men No Sulfates Parabens or Synthetic Fragrance Quality Mens Hair Care 12 fl oz Bottle (Pack of 1)
BASED BODYWORKS$33.814.4★393 rev
BASED Shampoo Conditioner & Leave-In Conditioner Deluxe Bundle with Peppermint Coconut & Avocado Oil Deluxe Hair Bundle for Men Two 12 fl oz & One 6.8 fl oz Bottles (Pack of 3)
BASED BODYWORKS$71.174.6★67 rev
Newest
by launch dateBASED Shampoo Conditioner & Leave-In Conditioner Deluxe Bundle with Peppermint Coconut & Avocado Oil Deluxe Hair Bundle for Men Two 12 fl oz & One 6.8 fl oz Bottles (Pack of 3)
BASED BODYWORKS$71.1767 rev
BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Silicones or Parabens 12 fl oz (Pack of 2)
BASED BODYWORKS$39.081,278 rev
BASED Shampoo with Aloe Vera Peppermint Oil & Coconut Oil Cleansing Shampoo for Men No Sulfates Parabens or Synthetic Fragrance Quality Mens Hair Care 12 fl oz Bottle (Pack of 1)
BASED BODYWORKS$33.81393 rev
Trending
90-day click momentumBASED Shampoo with Aloe Vera Peppermint Oil & Coconut Oil Cleansing Shampoo for Men No Sulfates Parabens or Synthetic Fragrance Quality Mens Hair Care 12 fl oz Bottle (Pack of 1)
BASED BODYWORKS$33.814.4★
BASED Shampoo Conditioner & Leave-In Conditioner Deluxe Bundle with Peppermint Coconut & Avocado Oil Deluxe Hair Bundle for Men Two 12 fl oz & One 6.8 fl oz Bottles (Pack of 3)
BASED BODYWORKS$71.174.6★
BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Silicones or Parabens 12 fl oz (Pack of 2)
BASED BODYWORKS$39.084.5★
What buyers say about hawthorne shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Great smell and made my sons hair so soft and fresh”
“Soft hair”
“Amazing deal”
“I really like that it uses clean”
“Not dry and my hair feel so clean”
“he has really great hair”
“The products worked immediately to make my sons hair shiny”
“I love it for my hair buy it ngl”
“The best for your hair”
What buyers complain about
“Definitely not worth the price”
“leaked inside package can no longer use”
“then I put shampoo didnt see anything helpful”
“Left hair feeling dry, brittle and difficult to manage”
“it doesnt lather at all”
“Poor quality control”
“The smell isnt great”
“Not working as aspected”
“the bottle cracked”
“So wrong. Does the picture look like a picture of a front door or porch”
Top return reasons
Common questions
- Is hawthorne shampoo profitable to sell on Amazon United States?
- The niche generates $3.0M/yr across 3 tracked products. 90-day search growth is +22.1%. Flapen's verdict: Launch it (57/100).
- How competitive is the hawthorne shampoo niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hawthorne shampoo?
- Top complaints mined from reviews: Value For Money, Leak-Proof, Hair Related. The return rate is 0.2%.
- When does demand for hawthorne shampoo peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the hawthorne shampoo niche?
- Listings span $33.81–$71.17; the average listing price is $48.02 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.