Hawthorne Shampoo

Shoppers searched for this 934K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

934K

Growth, 90 days vs prior 90

+22.1%

Conversion, latest week

6.7%

Market size, estimated

$3.0Ma year

Peak month

July2.4× the quietest month

Top search term

based shampoo and conditioner317K searches a year

Listings sell for $48.02 on average, from $33.81 to $71.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 12,500 to 15,000 of them. At $48.02 that is $600K to $720K a year per listing.

Average price

$48.02inside the $15 to $100 sweet spot

Price range

$33.81–$71.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

12,500–15,000

Revenue per listing a year

$600K–$720K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #295 within Shampoo & Conditioner Sets. It carries 579 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

67%

Out of stock, average day

0.0%

Average rank

#295in Shampoo & Conditioner Sets

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

579per listing

Listings tracked

3

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months