Is hawthorne profitable to sell on Amazon United States?

The niche generates $306K/yr across 7 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the hawthorne niche?

1 brands and 3 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hawthorne?

Top complaints mined from reviews: Smell, Residue, Hair Related. The return rate is 0.3%.

When does demand for hawthorne peak?

Demand peaks in Jan–Apr–May; the busiest month runs 2.4× the quietest.

What does it cost to enter the hawthorne niche?

Listings span $28.63–$30.04; the average listing price is $29.49 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.

hawthorne

Worth a look

Shows beatable incumbent ratings (3.6★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.49

avg listing price — sweet spot $15–$100

Price range

Incredible$28.63–$30.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great437.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$306K

$306K/yr · 161K searches

Growth

Bad-24.5%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, hawthorne is a $306K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hawthorne market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $295K–$369K; units × avg price
Conversion rate: 6.4%
Avg BSR: #646
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 33.3%
Avg brand age: 83 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Hawthorne100%

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — -24.5% search growth over the last 90 days.

Peak months: Jan, Apr, May · busiest ÷ quietest = 2.4×

Open Trend

Top hawthorne search terms

hawthorne shampoo63K/yr -25.7%8.1% conv.
hawthorne71K/yr -19.7%0.5% conv.
hawthorne shampoo and conditioner16K/yr -21.1%7.9% conv.
hawthorne thickening shampoo5K/yr -60.3%9.3% conv.
hawthorn shampoo2K/yr -30.7%6.8% conv.
hawthrone2K/yr -15.7%0.9% conv.

All search terms

Top hawthorne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hawthorne Thick Boost Shampoo and Conditioner Set. Mens Thickening Shampoo and Conditioner Set with Biotin Rice Protein Saw Palmetto and Vitamin E. Sulfate Free Paraben Free. 16 Fl Oz Each.

Hawthorne$28.964.4★1,013 rev

Hawthorne All Day Mens Shampoo and Conditioner Set. Sulfate Free Shampoo and Conditioner with Pure Avocado Oil and Aloe For Stronger Healthier Hair. Night Swim Cologne Scent. 16 fl. oz. each.

Hawthorne$29.424.4★1,013 rev

Hawthorne All Day Mens Shampoo. Sulfate Free Paraben Free Shampoo with Argan Oil Coconut Oil & Avocado Oil for Stronger Healthier Volumized Hair. Night Swim Cologne Scent. 16 fl oz 2-Pack.

Hawthorne$29.723.8★13 rev

Hawthorne Thick Boost Shampoo for Thinning Hair. Biotin Shampoo DHT Blocking Hair Growth Shampoo with Saw Palmetto Rice Protein & Vitamin E. Mens Shampoo. Eucalyptus Mint Scent. 16 fl oz 2-Pack.

Hawthorne$29.733.7★5 rev

Hawthorne Curl Bounce Mens Curly Hair Shampoo and Conditioner Set. Sulfate Free Shampoo and Conditioner with Shea Butter and Macadamia Oil For Healthy Hydrated Hair. Ultra Nourishing. 16 oz. each.

Hawthorne$28.634.4★1,013 rev

Newest

by launch date

Hawthorne Thick Boost Shampoo for Thinning Hair. Biotin Shampoo DHT Blocking Hair Growth Shampoo with Saw Palmetto Rice Protein & Vitamin E. Mens Shampoo. Eucalyptus Mint Scent. 16 fl oz 2-Pack.

Hawthorne$29.735 rev

7mo ago

Hawthorne Thick Boost Shampoo and Conditioner Set. Mens Thickening Shampoo and Conditioner Set with Biotin Rice Protein Saw Palmetto and Vitamin E. Sulfate Free Paraben Free. 16 Fl Oz Each.

Hawthorne$28.961,013 rev

7mo ago

Hawthorne All Day Mens Shampoo and Conditioner Set. Sulfate Free Shampoo and Conditioner with Pure Avocado Oil and Aloe For Stronger Healthier Hair. Night Swim Cologne Scent. 16 fl. oz. each.

Hawthorne$29.421,013 rev

7mo ago

Hawthorne All Day Mens Shampoo. Sulfate Free Paraben Free Shampoo with Argan Oil Coconut Oil & Avocado Oil for Stronger Healthier Volumized Hair. Night Swim Cologne Scent. 16 fl oz 2-Pack.

Hawthorne$29.7213 rev

7mo ago

Hawthorne Curl Bounce Mens Curly Hair Shampoo and Conditioner Set. Sulfate Free Shampoo and Conditioner with Shea Butter and Macadamia Oil For Healthy Hydrated Hair. Ultra Nourishing. 16 oz. each.

Hawthorne$28.631,013 rev

7mo ago

What buyers say about hawthorne

What buyers praise and complain about, mined from review topics.

What buyers love

Smell41%

“Smells amazing”

Quality-Overall8%

“Great product”

Toxic/Chemical Free7%

“Does not have a lot of bad chemicals for your hair”

Hair Styling4%

“Leaves your hair feeling nice and clean and smells really nice”

Ease Of Cleaning4%

“Nice and clean”

Value For Money3%

“Good price”

Moist/Dry2%

“is actually moisturizing unlike other sister products”

Thickness2%

“its also more thickening”

Ingredients-Overall1%

“Good price, ingredients are simple and arent essays long, makes my hair feel nice and not rubbery”

What buyers complain about

Smell24%

“The scent is very unpleasant and overwhelming”

Residue12%

“left a mess of residue”

Hair Related9%

“Do not buy this shampoo if you care about your hair”

Adhesion/Stickiness9%

“it is the top half of the bottle is sticky”

Ease Of Use7%

“i barely was able to get into it”

Allergies6%

“Makes my hair itch everyday”

Leak-Proof3%

“the product was leaking”

Oily/Greasy3%

“Leaves an oily residue for oily hair types”

Moist/Dry3%

“Leaves it dry”

Ease Of Cleaning1%

“it feels like I can't get it out of my hair when rinsing”

Top return reasons

Smell31%

Leak-Proof9%

Motor Power7%

Defective Material/Parts7%

Adhesion/Stickiness6%

Advertised Vs Actual Product5%

Product Condition4%

Oily/Greasy4%

Suitability Short Hair3%

Value For Money3%

Common questions

Is hawthorne profitable to sell on Amazon United States?: The niche generates $306K/yr across 7 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the hawthorne niche?: 1 brands and 3 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hawthorne?: Top complaints mined from reviews: Smell, Residue, Hair Related. The return rate is 0.3%.
When does demand for hawthorne peak?: Demand peaks in Jan–Apr–May; the busiest month runs 2.4× the quietest.
What does it cost to enter the hawthorne niche?: Listings span $28.63–$30.04; the average listing price is $29.49 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.

hawthorne

hawthorne market data

Competition & brand share

Demand & seasonality

Top hawthorne search terms

Top hawthorne products on Amazon

Top sellers

Newest

Trending

What buyers say about hawthorne

What buyers love

What buyers complain about

Top return reasons

Common questions

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