Is hawas malibu profitable to sell on Amazon United States?

The niche generates $72K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (39/100).

How competitive is the hawas malibu niche?

4 brands and 52 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hawas malibu?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

What does it cost to enter the hawas malibu niche?

Listings span $13.06–$45.91; the average listing price is $31.77 (sweet spot $15–$100). The average incumbent carries 2,505 reviews — the moat a new listing must climb.

hawas malibu

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.77

avg listing price — sweet spot $15–$100

Price range

Great$13.06–$45.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,505.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Market size

Bad$72K

$72K/yr · 217K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, hawas malibu is a $72K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hawas malibu market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $64K–$79K; units × avg price
Conversion rate: 1.0%
Avg BSR: #189
Page quality: 0%
Prime: 67%
Sponsored: 83%
Out of stock: 8.4%
Avg brand age: 43 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

FURFITT45%
Cimenexe30%
RASASI21%
Kanu Surf3%

Demand

Weekly Amazon search volume, last 14 weeks — +8.4% search growth over the last 90 days.

Open Trend

Top hawas malibu search terms

hawas malibu200K/yr -1.1%0.9% conv.
hawas malibu for men9K/yr +703.5%1.5% conv.
hawas malibu perfume8K/yr -73.7%1.3% conv.

All search terms

Top hawas malibu products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FURFITT MALIBU For Him - Eau de Parfum Spray (100ML) hawa_s cologne for men

FURFITT$29.094.0★28 rev

Cimenexe Eau de Parfum Spray (100ML) Cologne for men MALIBU For Him

Cimenexe$25.713.2★7 rev

Rasasi Hawas Tropical Eau De Parfum Spray for Men 3.38 Ounce

RASASI$42.584.5★1,067 rev

RASASI Hawas Ice for Men Eau de Parfum 100ml(3.38 Oz) Premium Arabian Fragrance

RASASI$34.264.6★5,485 rev

RASASI Hawas Atlantis Eau de Parfum for Men 100ml (3.4 oz) Fresh & Modern Scent Spray

RASASI$45.914.1★138 rev

Newest

by launch date

FURFITT MALIBU For Him - Eau de Parfum Spray (100ML) hawa_s cologne for men

FURFITT$29.0928 rev

4mo ago

Cimenexe Eau de Parfum Spray (100ML) Cologne for men MALIBU For Him

Cimenexe$25.717 rev

4mo ago

RASASI Hawas Atlantis Eau de Parfum for Men 100ml (3.4 oz) Fresh & Modern Scent Spray

RASASI$45.91138 rev

8mo ago

Malibu Swim Trunks

Kanu Surf$13.068,307 rev

11mo ago

Rasasi Hawas Tropical Eau De Parfum Spray for Men 3.38 Ounce

RASASI$42.581,067 rev

1y ago

What buyers say about hawas malibu

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“The fragrance is great”

Value For Money7%

“Great value for the money”

Durability6%

“had lasting power”

Quality-Overall4%

“Great quality”

Suitability Hot Weather2%

“perfect for summer”

Advertised Vs Actual Product1%

“Justo lo que esperaba”

Moist/Dry1%

“Superior dry down”

Soft Feel1%

“Its smooth and lasts a good while especially when mixed with vaseline it is long lasting freshness”

Gifting Purpose1%

“Perfect gift”

Suitability Winter Weather0%

“Winter in a bottle with some sweetness”

What buyers complain about

Smell53%

“Smells putrid”

Durability12%

“I barely put the cap on after a week of having it and it shattered”

Value For Money5%

“Too expensive”

Size-Overall5%

“Bottle size is big”

Quality-Overall4%

“honestly im bit disappointed on the quality control of the bottle”

Leak-Proof2%

“Im not sure if the bottle gonna leak after using it for few times”

Alcohol Content2%

“It smells like a high concentration of alcohol”

Allergies2%

“No good I got a rash from this”

Strength2%

“not too strong”

Natural Resource Wastage1%

“Waste of time and money”

Common questions

Is hawas malibu profitable to sell on Amazon United States?: The niche generates $72K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (39/100).
How competitive is the hawas malibu niche?: 4 brands and 52 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hawas malibu?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
What does it cost to enter the hawas malibu niche?: Listings span $13.06–$45.91; the average listing price is $31.77 (sweet spot $15–$100). The average incumbent carries 2,505 reviews — the moat a new listing must climb.