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Hawas Malibu

Fail

The top 5 brands take 100% of clicks, so Hawas Malibu is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$72K/yr217K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
97%top-5 click share · 4 brands · 52 sellers

Flapen Score

Hawas Malibu against its category

The dotted line is the Beauty & Personal Care average. Past it, Hawas Malibu is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawas Malibu market on Amazon at a glance

Shoppers on Amazon United States searched for Hawas Malibu 217K times last year and spent an estimated $72K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
1.0%
Market size, estimated
$72Ka year
Top search term
hawas malibu200K searches a year

02 · Price

A sale here is worth $31.77.

Listings sell for $31.77 on average, from $13.06 to $45.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $31.77 that is $3K to $8K a year per listing.

Average price
$31.77inside the $15 to $100 sweet spot
Price range
$13.06–$45.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #189 within Men's. It carries 2,505 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
8.4%
Average rank
#189in Men's
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
2,505per listing
Listings tracked
6

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hawas Malibu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 230%
  • Brand 321%
  • Brand 43%

Demand

Hawas Malibu search demand

Weekly searches over the year. Pick a range.

6K4KApr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Hawas Malibu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hawas malibu200K/yr
  • hawas malibu for men9K/yr
  • hawas malibu perfume8K/yr

Reviews and returns

What reviews say buyers love and hate about Hawas Malibu

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
53%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells putrid”
A buyer, on “Smell”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hawas Malibu questions

Answered from the same tracked data.