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Hawaiian Perfume

Fail

The top 5 brands take 97% of clicks, so Hawaiian Perfume is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$93K/yr56K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
87%top-5 click share · 6 brands · 51 sellers

Flapen Score

Hawaiian Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Hawaiian Perfume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawaiian Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Hawaiian Perfume 56K times last year and spent an estimated $93K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
7.9%
Market size, estimated
$93Ka year
Peak month
December1.6× the quietest month
Top search term
calgon hawaiian ginger body spray17K searches a year

02 · Price

A sale here is worth $21.16.

Listings sell for $21.16 on average, from $5.00 to $35.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $21.16 that is $5K to $11K a year per listing.

Average price
$21.16inside the $15 to $100 sweet spot
Price range
$5.00–$35.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #652 within Women's. It carries 873 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#652in Women's
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
873per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Hawaiian Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

51

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 28%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Hawaiian Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25AugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Hawaiian Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calgon hawaiian ginger body spray17K/yr
  • hawaiian ginger body spray11K/yr
  • hawaiian perfume8K/yr
  • hawaiian ginger5K/yr
  • calgon hawaiian ginger5K/yr
  • hawaii perfume4K/yr
  • hawaiian perfumes for women4K/yr
  • royal hawaiian perfumes3K/yr

Reviews and returns

What reviews say buyers love and hate about Hawaiian Perfume

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Smell”
52%of negative reviews mention “Smell”
0.1%of orders come back
“Scent does not last”
A buyer, on “Smell”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hawaiian Perfume questions

Answered from the same tracked data.