Is hawaiian perfume profitable to sell on Amazon United States?

The niche generates $93K/yr across 9 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Skip it (43/100).

How competitive is the hawaiian perfume niche?

6 brands and 51 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in hawaiian perfume?

Top complaints mined from reviews: Smell, Durability, Allergies. The return rate is 0.1%.

What does it cost to enter the hawaiian perfume niche?

Listings span $5.00–$35.81; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.

hawaiian perfume

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.16

avg listing price — sweet spot $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.00–$35.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good873.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Market size

Bad$93K

$93K/yr · 56K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hawaiian perfume is a $93K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hawaiian perfume market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $85K–$106K; units × avg price
Conversion rate: 7.9%
Avg BSR: #652
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 81 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Calgon78%
Body Fantasies8%
Bodycology5%
Island Heritage3%
Royal Hawaiian - Wicked Wahine3%
Ua Body3%

Demand

Weekly Amazon search volume, last 50 weeks — -0.5% search growth over the last 90 days.

Open Trend

Top hawaiian perfume search terms

calgon hawaiian ginger body spray17K/yr -4.4%11.3% conv.
hawaiian ginger body spray11K/yr -3.4%9.3% conv.
hawaiian perfume8K/yr +1.7%0.9% conv.
hawaiian ginger5K/yr +2.9%5.7% conv.
calgon hawaiian ginger5K/yr +3.3%5.8% conv.
hawaii perfume4K/yr +35.0%0.4% conv.
hawaiian perfumes for women4K/yr -2.6%1.2% conv.
royal hawaiian perfumes3K/yr -21.5%1.6% conv.

All search terms

Top hawaiian perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Calgon Fragrance Body Mist Hawaiian Ginger 8 fl oz

Calgon$10.784.6★2,646 rev

Calgon Hawaiian Ginger Fragrance Body Mist 8 oz (Pack of 3)

Calgon$24.354.8★502 rev

Calgon Hawaiian Ginger Skin Nourishing Body Cream for Women 8 Ounce

Body Fantasies$8.564.7★701 rev

Calgon Hawaiian Ginger Body Care 4-Piece Gift Set Box

Calgon$35.814.4★660 rev

Bodycology Long-Lasting Fragrance Body Mist Hawaiian Beach 8 fl oz

Bodycology$5.004.4★1,859 rev

Newest

by launch date

Bodycology Long-Lasting Fragrance Body Mist Hawaiian Beach 8 fl oz

Bodycology$5.001,859 rev

2y ago

Pikake Body and Hair Mist from Hawaii Hair Perfume for a Light Hydrating Refresh Body Mist for Women and Men Alcohol-Free With Moisturizing Hyaluronic Acid & Glycerin Glass Bottle 3.4 oz

Ua Body$26.2564 rev

2y ago

Calgon Hawaiian Ginger Fragrance Body Mist 8 oz (Pack of 3)

Calgon$24.35502 rev

10y ago

Calgon Hawaiian Ginger Fragrance Body Mist 8 oz (Pack of 4)

Calgon$31.22404 rev

11y ago

Calgon Hawaiian Ginger Skin Nourishing Body Cream for Women 8 Ounce

Body Fantasies$8.56701 rev

15y ago

What buyers say about hawaiian perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell74%

“Long lasting Fragrance”

Value For Money5%

“Worth the money”

Quality-Overall2%

“Great product”

Gifting Purpose2%

“Great gift idea”

Durability1%

“lasts all day”

Soft Feel1%

“Smooth and silky”

Advertised Vs Actual Product1%

“exactly what I wanted”

Color1%

“so pretty”

Size-Overall1%

“The bottle size is exactly what it said it was”

Weight Light1%

“Nice and light”

What buyers complain about

Smell52%

“Scent does not last”

Durability8%

“it doesnt last”

Allergies4%

“got an allergic reaction”

Oily/Greasy3%

“Others said it was greasy and didn't last and I don't agree at all”

Value For Money3%

“Just wish it were cheaper”

Alcohol Content3%

“more like a scented rubbing alcohol”

Product Condition2%

“Its used”

Size-Overall2%

“The bottle was huge”

Ingredients-Overall1%

“Terrible Ingredients list”

Flammable1%

“its burning so bad”

Top return reasons

Smell82%

Advertised Vs Actual Product7%

Leak-Proof2%

Size-Overall1%

Strength1%

Product Condition1%

Motor Power1%