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Haus Labs

Fail

The top 5 brands take 100% of clicks, so Haus Labs is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$127K/yr457K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
57%top-5 click share · 4 brands · 139 sellers

Flapen Score

Haus Labs against its category

The dotted line is the Beauty & Personal Care average. Past it, Haus Labs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haus Labs market on Amazon at a glance

Shoppers on Amazon United States searched for Haus Labs 457K times last year and spent an estimated $127K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
457K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
0.7%
Market size, estimated
$127Ka year
Peak month
August1.6× the quietest month
Top search term
haus labs254K searches a year

02 · Price

A sale here is worth $40.88.

Listings sell for $40.88 on average, from $5.64 to $74.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $40.88 that is $0 to $4K a year per listing.

Average price
$40.88inside the $15 to $100 sweet spot
Price range
$5.64–$74.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,618 within Eyes. It carries 2,632 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
54%
Out of stock, average day
2.2%
Average rank
#1,618in Eyes
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
2,632per listing
Listings tracked
26

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Haus Labs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

139

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

0%

  • Brand 188%
  • Brand 28%
  • Brand 33%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Haus Labs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Haus Labs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haus labs254K/yr
  • haus labs by lady gaga87K/yr
  • haus labs blush47K/yr
  • lady gaga makeup23K/yr
  • haus lab11K/yr
  • haus laboratories10K/yr
  • house labs9K/yr
  • hauslabs4K/yr
  • house labs blush5K/yr
  • haus labs makeup3K/yr

Reviews and returns

What reviews say buyers love and hate about Haus Labs

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Value For Money”
9%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Haus Labs questions

Answered from the same tracked data.