haus labs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$40.88avg listing price — sweet spot $15–$100
Price range
Great$5.64–$74.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,632avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Market size
Okay$127K$127K/yr · 457K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, haus labs is a $127K/yr Amazon United States market (457K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
haus labs market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $102K–$123K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,618
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 50%
- Out of stock
- 2.2%
- Avg brand age
- 59 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
139
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
0%
- Haus Laboratories88%
- HAUS LABS BY LADY GAGA8%
- ALBEAUT3%
- Catrice Cosmetics1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top haus labs search terms
- haus labs254K/yr
- haus labs by lady gaga87K/yr
- haus labs blush47K/yr
- lady gaga makeup23K/yr
- haus lab11K/yr
- haus laboratories10K/yr
- house labs9K/yr
- hauslabs4K/yr
- house labs blush5K/yr
- haus labs makeup3K/yr
Top haus labs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAUS LABS BY LADY GAGA Color Fuse Lip + Cheek Blush Balm Stick in Glassy Hibiscus & ENTEL Aloe vera Sheet Masque (BONUS)
Haus Laboratories$47.613.9★14 rev
HAUS LABS B Structural Volumizing and Lengthening Mascara Black Onyx Vegan Biotech Mascara for 5X Volume Strengthened & Lifted Lashes Long-Wearing 0.27 oz
Haus Laboratories$29.704.5★17 rev
HAUS LABS BY LADY GAGA Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica 22 Light Medium Peach
Haus Laboratories$41.684.3★32 rev
HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 100 Light Neutral
Haus Laboratories$71.394.2★6 rev
HAUS LABS BY LADY GAGA Color Fuse Lip + Cheek Blush Balm Stick in Glassy Rosette & ENTEL Aloe vera Sheet Masque (BONUS)
Haus Laboratories$34.413.0★1 rev
Newest
by launch date
HAUS LABS Atomic Shake High-Shine longwear Lip Lacquer lipstick
Haus Laboratories$51.230 rev
Shaping Contour Balm by Haus Labs
Haus Laboratories$56.384 rev
HAUS LABS B Structural Volumizing and Lengthening Mascara Black Onyx Vegan Biotech Mascara for 5X Volume Strengthened & Lifted Lashes Long-Wearing 0.27 oz
Haus Laboratories$29.7017 rev
Haus Labs Triclone Skin Tech Foundation - 200 Light medium Neutral
Haus Laboratories$61.2616 rev
Haus Labs By Lady Gaga PHD Hybrid Lip Oil Travel Size - Tint - Sheer Pink
Haus Laboratories$22.953 rev
Trending
90-day click momentumHAUS LABS Atomic Shake High-Shine longwear Lip Lacquer lipstick
Haus Laboratories$51.230.0★
HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 130 Light Warm
Haus Laboratories$61.064.4★
HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 100 Light Neutral
Haus Laboratories$71.394.2★
HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 230 Light Medium Cool
Haus Laboratories$74.944.2★
HAUS LABS BY LADY GAGA Color Fuse Lip + Cheek Blush Balm Stick in Glassy Rosette & ENTEL Aloe vera Sheet Masque (BONUS)
Haus Laboratories$34.413.0★
What buyers say about haus labs
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT VALUE”
“seem well made”
“Brighter eyes”
“Smooth coverage”
“Soft and creamy”
“Good quality brush”
“Great for my sensitive skin”
“Color is good”
“Applies well”
“As advertised”
What buyers complain about
“Didn't work for me”
“Settles into wrinkles and creases bad”
“Somewhat blotchy coverage”
“Much darker in color than expected”
“not moisturizing enough”
“Too big”
“Not worth the price”
“Item was used”
“Broke within 4 months”
“stick to your face while applying concealer”
Top return reasons
Common questions
- Is haus labs profitable to sell on Amazon United States?
- The niche generates $127K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the haus labs niche?
- 4 brands and 139 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in haus labs?
- Top complaints mined from reviews: Functionality-Overall, Wrinkles, Coverage. The return rate is 0.5%.
- When does demand for haus labs peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the haus labs niche?
- Listings span $5.64–$74.94; the average listing price is $40.88 (sweet spot $15–$100). The average incumbent carries 2,632 reviews — the moat a new listing must climb.