Haruharu Wonder

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+10.5%

Conversion, latest week

6.8%

Market size, estimated

$2.3Ma year

Peak month

June4.8× the quietest month

Top search term

haruharu wonder518K searches a year

Listings sell for $16.04 on average, from $9.27 to $26.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $16.04 that is $128K to $160K a year per listing.

Average price

$16.04inside the $15 to $100 sweet spot

Price range

$9.27–$26.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

8,000–10,000

Revenue per listing a year

$128K–$160K

Returns

1.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #317 within Toners & Astringents. It carries 1,933 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#317in Toners & Astringents

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,933per listing

Listings tracked

18

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

44 months