Is harrys razors for women profitable to sell on Amazon United States?

The niche generates $12.5M/yr across 27 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Launch it (62/100).

How competitive is the harrys razors for women niche?

4 brands and 40 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in harrys razors for women?

Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.

What does it cost to enter the harrys razors for women niche?

Listings span $8.95–$33.98; the average listing price is $18.57 (sweet spot $15–$100). The average incumbent carries 7,609 reviews — the moat a new listing must climb.

harrys razors for women

Launch it

A $12.5M/yr market growing +20.2% this quarter with returns at 0.4% — clears our launch bar.

Market size

Incredible$12.5M

$12.5M/yr · 4.1M searches

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$18.57

avg listing price — sweet spot $15–$100

Price range

Great$8.95–$33.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,609.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, harrys razors for women is a $12.5M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 62/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

harrys razors for women market data

Units sold / yr: 600K–800K; avg 25,000–30,000/product
Revenue / yr: $11.1M–$14.9M; units × avg price
Conversion rate: 16.4%
Avg BSR: #40
Page quality: 0%
Prime: 78%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

Harry's62%
Flamingo27%
Generic8%
Amazon Basics2%

Demand

Weekly Amazon search volume, last 49 weeks — +20.2% search growth over the last 90 days.

Open Trend

Top harrys razors for women search terms

harrys razor blades refills1.7M/yr +14.5%17.0% conv.
flamingo razor refills584K/yr +23.2%19.7% conv.
harrys razor535K/yr +23.3%12.5% conv.
flamingo razor365K/yr +49.0%7.9% conv.
harrys301K/yr +24.3%2.5% conv.
harrys razors163K/yr +24.7%10.9% conv.
harrys razor blades116K/yr +6.6%12.8% conv.
harry razor blades refills51K/yr +18.3%15.4% conv.
harry razor45K/yr +9.0%12.0% conv.
harrys razor refills29K/yr +26.7%10.4% conv.

All search terms

Top harrys razors for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harrys Original Razor Blades for Men - 14 Count - Premium Razor Blade Refill Cartridges - German Engineered

Harry's$27.224.8★34,586 rev

Harrys Original Razor Blades for Men - 10 Count - Premium Razor Blade Refill Cartridges - German Engineered

Harry's$22.404.8★34,586 rev

Flamingo Womens Original Razor Blade Refill Cartridges for Women - 6 Count - 5-Blade Shaving Razors for Women

Flamingo$14.714.6★6,291 rev

Flamingo Womens Original Razor Blade Refill Cartridges for Women - 10 Count - 5-Blade Shaving Razors for Women

Flamingo$20.404.6★6,291 rev

Harrys Original Shaving Kit for Men - Razor Handle and 3 Razor Blade Refill Cartridges - German Engineered - Ocean Blue

Harry's$12.024.6★12,683 rev

Newest

by launch date

Razor Blade Refills 5-Blade Cartridges for Close & Comfortable Shave 4 Count (Compatible with Harry Handle)

Generic$10.3413 rev

1mo ago

Harrys Plus Razor Refills - 4 Cartridges with Travel Blade Cover - Compact Cartridge Design for Precise Control - Shaving Kit for Men - Only Compatible with Harrys Plus Handles

Harry's$15.6250 rev

2mo ago

Harrys Plus Razor and Blade Value Pack 1 Razor Handle (Tide) 9 Razor Blade Refill Cartridges- German Engineered- Up to 12 Months of Smooth Shaving

Harry's$28.14259 rev

5mo ago

Harrys Plus Razor Refills - 10 Razor Blade Cartridges Compact Cartridge Design for Precise Control Shaving Kit for Men Only Compatible with Harrys Plus Handles

Harry's$28.78430 rev

9mo ago

Harrys Plus Shaving Kit for Men - Premium Handle 5 Razor Blade Cartridges Foaming Shave Gel and Travel Blade Cover - TSA Approved Travel Essentials - Advanced Pivoting System - Tide

Harry's$23.49810 rev

9mo ago

What buyers say about harrys razors for women

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Excellent value”

Quality-Overall25%

“Excellent Product”

Soft Feel9%

“Smooth Shave”

Durability7%

“Hold up amazing”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use4%

“Easy to use”

Comfort-Overall3%

“So comfortable”

Cutting/Trimming2%

“Great shave”

Efficiency2%

“Good results for me”

Allergies2%

“Way less irritation”

What buyers complain about

Quality-Overall22%

“Different quality”

Value For Money12%

“Price is going up”

Advertised Vs Actual Product10%

“Not as described”

Allergies5%

“irritated my skin”

Durability5%

“it broke after 3 months use”

Functionality-Overall3%

“Success is highly doubtful”

Grip3%

“Too slippy where you need ot to be grippy”

Sensitivity-Overall2%

“I have very sensitive skin”

Size-Overall2%

“These razors did not fit my flaming razor”

Product Condition2%

“Are they used”

Top return reasons

Size-Overall53%

Advertised Vs Actual Product10%

Compatibility-Overall7%

Value For Money6%

Functionality-Overall4%

Product Condition4%

Defective Material/Parts4%

Quality-Overall2%

Damage/Burn Hair1%

Contamination1%

Common questions

Is harrys razors for women profitable to sell on Amazon United States?: The niche generates $12.5M/yr across 27 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Launch it (62/100).
How competitive is the harrys razors for women niche?: 4 brands and 40 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in harrys razors for women?: Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.
What does it cost to enter the harrys razors for women niche?: Listings span $8.95–$33.98; the average listing price is $18.57 (sweet spot $15–$100). The average incumbent carries 7,609 reviews — the moat a new listing must climb.