Harrys Razors for Women

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.5M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

+20.2%

Conversion, latest week

16.4%

Market size, estimated

$12.5Ma year

Peak month

June4.2× the quietest month

Top search term

harrys razor blades refills1.7M searches a year

Listings sell for $18.57 on average, from $8.95 to $33.98. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $18.57 that is $464K to $557K a year per listing.

Average price

$18.57inside the $15 to $100 sweet spot

Price range

$8.95–$33.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

25,000–30,000

Revenue per listing a year

$464K–$557K

Returns

0.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Men's. It carries 7,609 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

78%

Out of stock, average day

0.0%

Average rank

#40in Men's

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

7,609per listing

Listings tracked

27

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

54 months