Harrys Deodorant for Men

Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

616K

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

18.6%

Market size, estimated

$2.2Ma year

Peak month

December1.4× the quietest month

Top search term

harrys deodorant for men171K searches a year

Listings sell for $19.10 on average, from $14.83 to $37.11. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $19.10 that is $96K to $115K a year per listing.

Average price

$19.10inside the $15 to $100 sweet spot

Price range

$14.83–$37.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

5,000–6,000

Revenue per listing a year

$96K–$115K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #144 within Deodorants & Antiperspirants. It carries 3,119 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#144in Deodorants & Antiperspirants

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

3,119per listing

Listings tracked

13

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

84 months