Is harrys deodorant for men profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 13 tracked products. 90-day search growth is +8.1%. Flapen's verdict: Launch it (59/100).

How competitive is the harrys deodorant for men niche?

2 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in harrys deodorant for men?

Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 1.0%.

When does demand for harrys deodorant for men peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the harrys deodorant for men niche?

Listings span $14.83–$37.11; the average listing price is $19.10 (sweet spot $15–$100). The average incumbent carries 3,119 reviews — the moat a new listing must climb.

harrys deodorant for men

Launch it

A $2.2M/yr market growing +8.1% this quarter with returns at 1.0% — clears our launch bar.

Conversion

Incredible18.6%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.2M

$2.2M/yr · 616K searches

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Price range

Great$14.83–$37.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.10

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.1%

90-day search growth — must beat 0% to launch

Review moat

Okay3,118.85

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, harrys deodorant for men is a $2.2M/yr Amazon United States market (616K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

harrys deodorant for men market data

Units sold / yr: 80K–100K; avg 5,000–6,000/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Conversion rate: 18.6%
Avg BSR: #144
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.1%
Avg brand age: 84 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Harry's83%
Duradry17%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top harrys deodorant for men search terms

harrys deodorant for men171K/yr +27.2%20.0% conv.
harrys deodorant183K/yr -9.3%15.4% conv.
duradry89K/yr +14.3%8.3% conv.
duradry deodorant16K/yr +47.8%9.0% conv.
harry deodorant for men22K/yr -6.8%17.2% conv.
harrys antiperspirant for men15K/yr +45.4%20.3% conv.
toms antiperspirant16K/yr +1.5%0.0% conv.
harrys stone deodorant11K/yr +2.8%21.7% conv.
harrys redwood deodorant9K/yr +7.0%23.3% conv.
deodorant men harrys7K/yr +7.7%18.6% conv.

All search terms

Top harrys deodorant for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Variety Pack - Stone Redwood Wildlands 2.5 oz Pack of 3

Harry's$16.124.6★5,427 rev

Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Stone 2.5 oz Pack of 3

Harry's$15.334.6★5,427 rev

Harrys Aluminum Free Deodorant for Men - Odor Control Redwood Scent 2.5 Oz 3-Pack Men Deodorant Aluminum Free

Harry's$15.794.2★2,213 rev

Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Redwood 2.5 oz Pack of 3

Harry's$15.254.6★5,427 rev

Harrys Aluminum-Free Deodorant for Men - Stone - (3 Pack) 2.5 oz - 48-Hour Odor Control - PACKAGING MAY VARY

Harry's$15.604.2★2,213 rev

Newest

by launch date

Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Wildlands 2.5 oz Pack of 3

Harry's$15.405,427 rev

2y ago

Duradry Sweat Minimizing Gel Antiperspirant for Men and Women - Prescription-Strength Formulated for Excessive Underarm Sweating and Hyperhidrosis (0.4 Fl Oz)

Duradry$17.78904 rev

2y ago

Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Variety Pack - Stone Redwood Wildlands 2.5 oz Pack of 3

Harry's$16.125,427 rev

3y ago

Duradry Sweat Control Body Wipes For Under Boobs Chest Groin Underarms Hands and Feet Quick Drying Travel-Friendly Unscented Pack of 1

Duradry$17.87839 rev

3y ago

Duradry Clinical-Strength Antiperspirant Deodorant for Women and Men Clean Formula with Natural Ingredients Odor and Excessive Sweat Protection for Armpits Barca (SweetWater + Sea Salt)

Duradry$14.843,886 rev

4y ago

What buyers say about harrys deodorant for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell37%

“Amazing smell”

Quality-Overall10%

“Good product, it worked as advertised”

Durability5%

“lasts all day”

Value For Money4%

“Fair price”

Allergies4%

“no irritation”

Efficiency3%

“it performs consistently”

Moist/Dry3%

“dry fast”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product3%

“It works”

Ease Of Cleaning2%

“Great wipes”

What buyers complain about

Smell15%

“smell unpleasant”

Functionality-Overall13%

“Does not work very well”

Allergies12%

“Caused severe irritation”

Durability5%

“then stop working after maybe a month or so”

Value For Money5%

“Waste of money”

Moist/Dry4%

“goes on dry”

Quality-Overall3%

“Terrible quality/ingredients”

Residue2%

“leaves a little residue”

Stain Resistance2%

“Stained my clothes”

Adhesion/Stickiness2%

“As I got towards the end of the stick it would break off”

Top return reasons

Smell34%

Advertised Vs Actual Product21%

Functionality-Overall14%

Defective Material/Parts4%

Breathability3%

Color3%

Product Condition3%