Is harry potter soap profitable to sell on Amazon United States?

The niche generates $15K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (30/100).

How competitive is the harry potter soap niche?

5 brands and 18 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in harry potter soap?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.

When does demand for harry potter soap peak?

Demand peaks in Nov–Dec; the busiest month runs 20.4× the quietest.

What does it cost to enter the harry potter soap niche?

Listings span $12.79–$41.34; the average listing price is $26.81 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.

harry potter soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.81

avg listing price — sweet spot $15–$100

Price range

Great$12.79–$41.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great234.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad94%

top-5 click share — a locked-up shelf

Market size

Bad$15K

$15K/yr · 53K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, harry potter soap is a $15K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

harry potter soap market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $40K–$54K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,743
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 39.2%
Avg brand age: 46 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Every Man Jack49%
Dr. Squatch37%
SPONGELLÉ8%
Thoughtfully3%
MAD Beauty3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -17.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 20.4×

Open Trend

Top harry potter soap search terms

harry potter soap17K/yr -19.5%3.1% conv.
harry potter body wash11K/yr -21.2%3.3% conv.
dr squatch harry potter6K/yr +7.0%2.8% conv.
dr squatch soap harry potter6K/yr -23.3%2.6% conv.
dr squatch harry potter soap5K/yr -8.4%2.2% conv.
every man jack harry potter5K/yr -28.3%4.2% conv.
harry potter every man jack2K/yr -40.5%5.6% conv.

All search terms

Top harry potter soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Every Man Jack Harry Potter Collectors Mens Body Wash Gift Set - Includes 4 Body Washes with Clean Ingredients & Hogwarts Inspired Scents - Defense Against the Dark Arts Charms Herbology Potions

Every Man Jack$41.344.8★711 rev

Dr. Squatch Harry Potter Collection with Collectors Box - Mens Natural Bar Soap 4 Pack Bundle and Collectors Box - Soap inspired by Gryffindor Slytherin Ravenclaw and Hufflepuff

Dr. Squatch$28.744.8★642 rev

Spongelle HARRY POTTER SLYTHERIN BODY WASH INFUSED BUFFER- SALAZARS AMBITION

SPONGELLÉ$12.794.8★71 rev

HARRY POTTER Tea Gift Set Includes Stir Wand and 48 Tea Bags in 6 Flavors HARRY POTTER Gifts Tea Box with Both Green Tea Bags and Black Tea Bags

Thoughtfully$25.954.7★128 rev

Every Man Jack Game of Thrones Collectors Edition Body Wash Gift Set - Includes 4 Body Washes with Clean Ingredients & Westeros Inspired Scents

Every Man Jack$36.904.6★13 rev

Newest

by launch date

MAD Beauty Harry Potter Birthdae Handmade Soap

MAD Beauty$13.074 rev

2mo ago

Every Man Jack Game of Thrones Collectors Edition Body Wash Gift Set - Includes 4 Body Washes with Clean Ingredients & Westeros Inspired Scents

Every Man Jack$36.9013 rev

9mo ago

HARRY POTTER Tea Gift Set Includes Stir Wand and 48 Tea Bags in 6 Flavors HARRY POTTER Gifts Tea Box with Both Green Tea Bags and Black Tea Bags

Thoughtfully$25.95128 rev

1y ago

Every Man Jack Harry Potter Collectors Mens Body Wash Gift Set - Includes 4 Body Washes with Clean Ingredients & Hogwarts Inspired Scents - Defense Against the Dark Arts Charms Herbology Potions

Every Man Jack$41.34711 rev

1y ago

Spongelle HARRY POTTER SLYTHERIN BODY WASH INFUSED BUFFER- SALAZARS AMBITION

SPONGELLÉ$12.7971 rev

2y ago

What buyers say about harry potter soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“Smells amazing”

Gifting Purpose17%

“Perfect for holiday gift set”

Value For Money10%

“Worth the money”

Quality-Overall5%

“I was thoroughly surprised by the quality of this box set”

Lather5%

“You're so excited he really loves these soaps he says they lather nicely the colors were bright”

Taste-Overall5%

“Tastes good”

Design-Overall4%

“design is so cool”

Advertised Vs Actual Product3%

“As described”

Flavor2%

“the flavors are great”

Size-Overall1%

“It's a good size and will last”

What buyers complain about

Smell50%

“not something I'd want to smell like”

Value For Money13%

“This was not an inexpensive purchase”

Size-Overall10%

“Not as big as you think”

Strength10%

“Weak”

Allergies2%

“My husband has sensitive skin”

Top return reasons

Smell33%

Leak-Proof19%

Value For Money19%

Functionality-Overall8%

Advertised Vs Actual Product6%

Defective Material/Parts4%

Moist/Dry4%

Size-Overall4%

Adhesion/Stickiness4%

Common questions

Is harry potter soap profitable to sell on Amazon United States?: The niche generates $15K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (30/100).
How competitive is the harry potter soap niche?: 5 brands and 18 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in harry potter soap?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
When does demand for harry potter soap peak?: Demand peaks in Nov–Dec; the busiest month runs 20.4× the quietest.
What does it cost to enter the harry potter soap niche?: Listings span $12.79–$41.34; the average listing price is $26.81 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.