Harry Potter Nail Polish

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

139K

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

0.8%

Market size, estimated

$14Ka year

Top search term

harry potter nail polish81K searches a year

Listings sell for $12.89 on average, from $5.85 to $25.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.89 that is $1K to $3K a year per listing.

Average price

$12.89under the $15 to $100 sweet spot

Price range

$5.85–$25.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #459 within Nail Polish. It carries 676 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

25%

Out of stock, average day

1.5%

Average rank

#459in Nail Polish

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

676per listing

Listings tracked

16

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months