harry potter nail polish
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good675.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Price range
Good$5.85–$25.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 139K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, harry potter nail polish is a $14K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 33/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
harry potter nail polish market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $64K–$77K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #459
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 81%
- Out of stock
- 1.5%
- Avg brand age
- 47 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
22
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Orly93%
- Glamnetic2%
- Get Trend2%
- LUV HER1%
- Morovan1%
- Sally Hansen1%
Demand
Weekly Amazon search volume, last 33 weeks — -14.7% search growth over the last 90 days.Top harry potter nail polish search terms
- harry potter nail polish81K/yr
- orly harry potter nail polish39K/yr
- orly harry potter10K/yr
- harry potter orly nail polish5K/yr
- harry potter lumos nail polish5K/yr
Top harry potter nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orly x Harry Potter Magnetic Nail Polish | 3 Shimmery Magnetic Lacquers With Wand Included 0.6 fl oz (Love Potion)
Orly$14.974.5★70 rev
Orly x Harry Potter Nail Polish Toppers | 0.6 fl oz (Lumos Glow in the Dark Topper)
Orly$12.484.5★122 rev
Orly x Harry Potter Nail Polish Toppers | 0.6 fl oz (Colovaria No. 1 Topper)
Orly$12.494.5★122 rev
Orly x Harry Potter Prisma Nail Polishes | Enchanting Gryffindor Ravenclaw Slytherin & Hufflepuff House Colors | Shimmery Nail Lacquers that Glitter and Glow 0.6fl oz (Ravenclaw)
Orly$12.504.7★72 rev
Orly x Harry Potter Cloak of Invisibility pH Reactive Nail Tint | Color Transforms into Glowing Pink Unique to Your pH | Vitamins C+E help strengthen hydrate and brighten | 0.6 fl oz
Orly$12.994.0★34 rev
Newest
by launch dateOrly x Harry Potter Cloak of Invisibility pH Reactive Nail Tint | Color Transforms into Glowing Pink Unique to Your pH | Vitamins C+E help strengthen hydrate and brighten | 0.6 fl oz
Orly$12.9934 rev
Orly x Harry Potter Magnetic Nail Polish | 3 Shimmery Magnetic Lacquers With Wand Included 0.6 fl oz (Love Potion)
Orly$14.9770 rev
Orly x Harry Potter Nail Polish Toppers | 0.6 fl oz (Lumos Glow in the Dark Topper)
Orly$12.48122 rev
Orly x Harry Potter Nail Polish Toppers | 0.6 fl oz (Colovaria No. 1 Topper)
Orly$12.49122 rev
Orly x Harry Potter Prisma Nail Polishes | Enchanting Gryffindor Ravenclaw Slytherin & Hufflepuff House Colors | Shimmery Nail Lacquers that Glitter and Glow 0.6fl oz (Ravenclaw)
Orly$12.5072 rev
Trending
90-day click momentum
Get Trend Harry Potter Gifts Crossbody Bags for Girls Teens Women Cute Sling Travel Bag for Phone Money Essentials (Black Harry Potter)
Get Trend$25.544.7★
Orly x Harry Potter Magnetic Nail Polish | 3 Shimmery Magnetic Lacquers With Wand Included 0.6 fl oz (Love Potion)
Orly$14.974.5★
Orly x Harry Potter Magnetic Nail Polish | 3 Shimmery Magnetic Lacquers With Wand Included 0.6 fl oz (Cauldron Smoke)
Orly$14.984.5★
LUV HER Harry Potter Earrings 2 Hypoallergenic Earrings for Girls 1 Stud Earring 1 Fishhook Drop Earring Sets with Charms One Size Fits All Jewelry for Women Accessories Ages 4+
LUV HER$9.264.7★
Orly x Harry Potter Nail Polish Toppers | 0.6 fl oz (Lumos Glow in the Dark Topper)
Orly$12.484.5★
What buyers say about harry potter nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“great shine”
“This nail polish is so much nicer that I was expecting”
“as advertised”
“Fun and durable”
“Great quality polish stays on”
“Cute gift”
“Great value for the money”
“it doesn't dry out my nails”
“Very sturdy”
What buyers complain about
“colors much darker than advertised”
“Doesnt last”
“Don't waste your $ Will not glow no matter what I do”
“Chemical smell”
“No the greatest nail polish”
“Brush too wide”
“Comes out too thick”
“Doesnt look like the pictures at all extremely miss leading”
“Its a little expensive for the job it does”
“difficult to get on”
Top return reasons
Common questions
- Is harry potter nail polish profitable to sell on Amazon United States?
- The niche generates $14K/yr across 16 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (33/100).
- How competitive is the harry potter nail polish niche?
- 6 brands and 22 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in harry potter nail polish?
- Top complaints mined from reviews: Color, Durability, Brightness/Shine/Glow. The return rate is 0.8%.
- What does it cost to enter the harry potter nail polish niche?
- Listings span $5.85–$25.54; the average listing price is $12.89 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.