Is harry potter makeup brushes profitable to sell on Amazon United States?

The niche generates $39K/yr across 27 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (40/100).

How competitive is the harry potter makeup brushes niche?

11 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in harry potter makeup brushes?

Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Quality-Overall. The return rate is 1.6%.

When does demand for harry potter makeup brushes peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the harry potter makeup brushes niche?

Listings span $5.50–$36.38; the average listing price is $20.41 (sweet spot $15–$100). The average incumbent carries 378 reviews — the moat a new listing must climb.

harry potter makeup brushes

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Avg price

Great$20.41

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great378.04

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.50–$36.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$39K

$39K/yr · 124K searches

According to Flapen's Amazon United States niche tracking, harry potter makeup brushes is a $39K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

harry potter makeup brushes market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $41K–$51K; units × avg price
Conversion rate: 1.5%
Avg BSR: #2,371
Page quality: 0%
Prime: 96%
Sponsored: 89%
Out of stock: 16.4%
Avg brand age: 42 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

12%

Bioworld23%
LUV HER22%
Hamowtux18%
Harry Potter13%
Get Trend8%
Loungefly4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -11.5% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top harry potter makeup brushes search terms

harry potter makeup bag38K/yr +2.0%1.4% conv.
harry potter makeup brushes28K/yr -18.5%1.7% conv.
sheglam harry potter13K/yr -21.8%0.1% conv.
harry potter cosmetic bag8K/yr -14.1%2.9% conv.
harry potter lip gloss8K/yr -15.8%0.2% conv.
harry potter eyeshadow palette6K/yr -22.7%0.1% conv.
profusion harry potter5K/yr +8.2%0.0% conv.
profusion cosmetics harry potter5K/yr -17.0%0.2% conv.
harry potter makeup palette4K/yr -32.5%0.3% conv.
sheglam harry potter makeup set3K/yr -18.9%0.0% conv.

All search terms

Top harry potter makeup brushes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LUV HER Harry Potter Earrings 2 Hypoallergenic Earrings for Girls 1 Stud Earring 1 Fishhook Drop Earring Sets with Charms One Size Fits All Jewelry for Women Accessories Ages 4+

LUV HER$9.284.7★430 rev

Bioworld Harry Potter Cosmetic Bag with Spell and Potion Print Design

Bioworld$29.114.7★16 rev

Harry Potter Gifts for Women Velvet Makeup Bag Cosmetic Pouch Travel Organizer Small Toiletry Bag for Fans Hogwarts Themed Design (Purple)

Harry Potter$20.324.7★4,992 rev

2 Color Options Hary Pottter Gifts Metal Makeup Brushes Set Gifts Wi-zard Wand Makeup Brushes Set for Women Magic Eye Shadow Eyeliner Blending Lip Brush - Brushes Holder Pot Not Included

Hamowtux$21.484.7★763 rev

Bioworld Harry Potter Hogwarts Crest 3-Piece Travel Toiletry Set

Bioworld$25.174.8★168 rev

Newest

by launch date

Profusion Cosmetics Harry Potter Dark Arts Morsmordre Makeup Setting Spray - Illuminating Fixer Micro-Fine Mist for Lasting Wear Vegan Cruelty-Free

Profusion Cosmetics$10.173 rev

6mo ago

niudewo Funny Magic Wizard Cosmetic Bag Not Today Makeup Bag Pouch Birthday Christmas Gifts for Women Girl Sister Friends

niudewo$11.9144 rev

8mo ago

Bioworld Harry Potter Cosmetic Bag with Spell and Potion Print Design

Bioworld$29.1116 rev

9mo ago

Harry Potter Hogwarts Acceptance Letter Cosmetic Bag with Wax Seal Detail

Bioworld$14.686 rev

9mo ago

Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory

Harry Potter$23.93119 rev

10mo ago

What buyers say about harry potter makeup brushes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Honestly I wasn't expecting such great quality from a 'themed' mirror like this”

Size-Overall14%

“Nice size”

Gifting Purpose13%

“Cute gift”

Advertised Vs Actual Product10%

“Just as advertised”

Strength6%

“Very sturdy”

Value For Money5%

“Great value for the money”

Brush Quality5%

“cute makeup brushes”

Soft Feel4%

“The actual brushes are soft and feel nice”

Storage Capacity4%

“Plenty of room”

Portability3%

“its wearable so it doesnt tie up your hands”

What buyers complain about

Brightness/Shine/Glow22%

“not bright”

Size-Overall19%

“its not acceptable that the backings that came with them wouldnt even fit”

Quality-Overall18%

“Poor quality mirror”

Allergies6%

“She is allergic to a lot of earrings”

Ease Of Cleaning3%

“The mark was at another side of the mirror which I can't clean it”

Comfort-Overall3%

“Uncomfortable”

Thickness3%

“It was thinner than I thought itd be”

Design-Overall3%

“serious design flaw”

Durability3%

“not durable to wear”

Advertised Vs Actual Product3%

“size details are inaccurate”

Top return reasons

Size-Overall37%

Material Quality9%

Advertised Vs Actual Product7%

Quality-Overall6%

Value For Money6%

Length6%

Color5%

Shape/Style4%

Brightness/Shine/Glow2%

Zipper Quality2%

Common questions

Is harry potter makeup brushes profitable to sell on Amazon United States?: The niche generates $39K/yr across 27 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (40/100).
How competitive is the harry potter makeup brushes niche?: 11 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in harry potter makeup brushes?: Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Quality-Overall. The return rate is 1.6%.
When does demand for harry potter makeup brushes peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the harry potter makeup brushes niche?: Listings span $5.50–$36.38; the average listing price is $20.41 (sweet spot $15–$100). The average incumbent carries 378 reviews — the moat a new listing must climb.