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Harry Potter Makeup Bag

Fail

Shoppers spend an estimated $30K a year here, so Harry Potter Makeup Bag is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$30K/yr97K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
39%top-5 click share · 18 brands · 36 sellers

Flapen Score

Harry Potter Makeup Bag against its category

The dotted line is the Beauty & Personal Care average. Past it, Harry Potter Makeup Bag is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Makeup Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Harry Potter Makeup Bag 97K times last year and spent an estimated $30K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
1.3%
Market size, estimated
$30Ka year
Peak month
December3.1× the quietest month
Top search term
harry potter makeup bag38K searches a year

02 · Price

A sale here is worth $22.77.

Listings sell for $22.77 on average, from $7.26 to $78.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.77 that is $0 to $2K a year per listing.

Average price
$22.77inside the $15 to $100 sweet spot
Price range
$7.26–$78.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #15,432 within Bags & Cases. It carries 577 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#15,432in Bags & Cases
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
577per listing
Listings tracked
44

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Harry Potter Makeup Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

36

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

39%

Top 20: 79%

Open market

14%

  • Brand 133%
  • Brand 222%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (12 brands, 14%)

Demand

Harry Potter Makeup Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Harry Potter Makeup Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter makeup bag38K/yr
  • harry potter pencil case30K/yr
  • harry potter pencil pouch9K/yr
  • harry potter pouch6K/yr
  • harry potter cosmetic bag8K/yr
  • harry potter toiletry bag5K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Makeup Bag

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
2.1%of orders come back
“things dont fit well”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Harry Potter Makeup Bag questions

Answered from the same tracked data.